i'm used to another chocolate brand taste, which is probably a little sweeter, named after an african country. and this one tastes a little strange but good for cooking with, or adding to something. i want to say that i remember it tasting better 5 years ago or so, idk why the taste is strange, maybe the formula was changed to cut costs? maybe my palate changed? i used to buy in a grocery shop individually, much before the olympic labeling.