30 Years of Swiss Typographic Discourse in the Typografische Monatsblatter: TM RSI SGM 1960-90 (英語) ハードカバー – 2013/11/25
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The Typografische Monatsblatter is one of the most important journals to successfully disseminate the phenomenon of -Swiss typography- to an international audience. With more than 70 years in existence, the journal witnessed significant moments in the history of typography and graphic design. 30 Years of Swiss Typographic Discourse in the Typografische Monatsblatter examines the years 1960-90, that correspond to a period of transition in which many factors such as technology, socio-political contexts and aesthetic ideologies profoundly affected and transformed the fields of typography and graphic design. The book includes a large number of works from well-known and lesser-known designers such as Emil Ruder, Helmut Schmid, Wolfgang Weingart, Hans-Rudolf Lutz, Jost Hochuli and many others.
Roland Fruh, born in 1981, works as a lecturer of design and art theory at the Ecole cantonale dart de Lausanne and won a Swiss Federal Design Award in 2011.
TM was a rather unusual magazine, founded in 1933 by a typesetters association it covered all aspects of the Swiss printing industry but also had a strong interest in design education. Many of the covers of TM, up to the late seventies, were designed by students and unusual for a magazine one designer would create all the covers for a year.
The magazine obviously considered all aspects of the 'Swiss look' but Louise Paradis, the book's author, makes an interesting point in her Intro: the absence of Neue Haas Grotesk (Helvetica) on any TM cover, instead Univers was the dominant face. Typographer and teacher Emil Ruder designed ten, now famous, covers in 1961 with the name of the magazine in various sizes of Univers. The 'Swiss look' is actually in two parts depending on where designers worked: Basel or Zurich. Ruder from Basel favored Univers while Josef Muller-Brockmann and Hans Neuberg in Zurich used Helvetica (but before that Standard Medium and Bold). This was also the city where the influential magazine New Graphic Design originated and helped spread Swiss (Helvetica) design in Europe and America.
The book's five chapters look at all the editorial changes at TM and the way it covered technology and education in the Swiss print industry. Each starts with an essay followed by several pages of generously sized covers and spreads from the magazine. Eleven pages in the back of the book show all the covers from 1960 to 1990 in color and a reasonable thumbnail size. There are several fascinating pictorial pages, in color, showing the way the magazine featured experimental design and typography in the eighties some time before the work of David Carson and Emigre magazine.
The book's design and production is first class (as one would expect from Lars Muller) and the contents will interest anyone working with typography and graphic design. It would certainly be a worthwhile addition to any design school library.