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What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World (英語) ハードカバー – 2004/8/20


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内容紹介

Praise for WHAT I LEARNED FROM SAM WALTON

"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
-Tracy Mullin, President and CEO, National Retail Federation

"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton."
-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.

Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.

P-Price: Don't try to compete on price; differentiate your product selection.

O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.

C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.

K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.

E-Expenses: Become obsessed about controlling costs.

T-Talent: Recruit constantly and hire people who have both experience and high potential.

S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.

著者について

MICHAEL BERGDAHL has over twenty-five years of business experience working in a variety of business environments with outstanding business leaders. He has worked for three Fortune 500 companies and has been involved in two successful business turnarounds. His experiences in the restaurant, publishing, petrochemical, consumer packaged goods, discount retailing, specialty retailing, and waste industries provide the foundation for his interest in and knowledge of this topic. His years of retailing experience with companies like Frito-Lay, Wal-Mart, and American Eagle Outfitters provided the "business laboratory" for him to fine tune his understanding of business competition. His knowledge of Wal-Mart comes from firsthand experiences working at their home office–with Mr. Sam himself.


登録情報

  • ハードカバー: 237ページ
  • 出版社: Wiley; 1版 (2004/8/20)
  • 言語: 英語
  • ISBN-10: 0471679984
  • ISBN-13: 978-0471679981
  • 発売日: 2004/8/20
  • 商品パッケージの寸法: 16 x 2.3 x 23.6 cm
  • おすすめ度: この商品の最初のレビューを書き込んでください。
  • Amazon 売れ筋ランキング: 洋書 - 2,488,201位 (洋書の売れ筋ランキングを見る)
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Amazon.com で最も参考になったカスタマーレビュー (beta) (「Early Reviewer Program」のレビューが含まれている場合があります)

Amazon.com: 5つ星のうち 4.6 16 件のカスタマーレビュー
5つ星のうち 4.0 Useful insights about retailing and Sam Walton 2015/3/19
投稿者 Volkan Ozturk - (Amazon.com)
形式: ペーパーバック Amazonで購入
I recommend it to people who is interested in retailing business and Sam Walton.

Personally i do not have any ties to retailing business, however i was curious about Sam Walton.

This book gives you valuable insights about the industry and Sam' s personal qualities (which i liked the best and purchased the book for, his frugality, hardworkingness and so on, mainly concentrated at chapter 5: cost control tactics)

It is easy to understand.. Overall it is a good read and worth it.
5 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Finally, enough complaining about "Big Bad Wal-Mart"! 2005/3/8
投稿者 Knapp Family - (Amazon.com)
形式: ハードカバー Amazonで購入
Mike Bergdhal has declared `the pity party is over' and has provided a clear and comprehensive outline for operating a successful business - even in the shadow of the giant. It is not for the timid - "What I Learned from Sam Walton: How to Compete & Thrive in a Wal-Mart World", will demand you take a cold, hard look in the mirror and honestly assess your business and your commitment to it. Success lies ahead only for those willing to roll up their sleeves and `get after it!' Accurate and insightful, this book is a must read for anyone who is in the business of providing goods or services as well as anyone who ever wondered, "How does Wal-Mart do it?" Bergdhal has let the "secret" out of the bag, as only an insider could.

Time and again the words leapt off the pages at me, a steady reminder of how often I heard those same phrases directly from Mr. Sam's lips. It was so unusual, yet very refreshing, to read a book from someone who truly understand the inner workings of Wal-Mart.
5つ星のうち 5.0 It's a great book for those wanting to get in the retail ... 2015/7/29
投稿者 Cedric - (Amazon.com)
形式: ペーパーバック Amazonで購入
It's a great book for those wanting to get in the retail industry. What better way to learn than to learn from the man who knew and worked with Sam Walton.
7 人中、5人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 The lazy deserve to go out of business. That's capitalism. 2008/7/21
投稿者 Jan in NC - (Amazon.com)
形式: ペーパーバック Amazonで購入
I've lived in small towns in fear of a new Walmart with business owners trying to bully the city council to block Walmart. I've never been sympathetic. The small-town stores were often places you visited because there was no choice but they were unfriendly, unhelpful, untidy, and the stock was stagnant.

This is a riveting book about Walmart's management strategies but also a comprehensive to do list of how to compete with Walmart... what they cannot do and how you can carve out a niche and complement the store.

The chapters are well organized and end with a 2-page checklist summary. Very helpful.

I prefer my nearby smaller grocery store (quiet, plays classical music), but next time I visit a Walmart, I'll have a fresh appreciation for what they do differently.
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 4.0 What I learned from Michael Bergdahl 2008/11/15
投稿者 A. Samtani - (Amazon.com)
形式: ハードカバー
I have recently only been exposed to the WalMart phenomenon - I know, what rock have I been under - so I've been looking them up all over. This is one of the 4 books I have read and it gave me a good understanding of the strategies involved in running the behemoth.

I have been in awe of every single strategy implemented and of course this is no surprise. They have executed every aspect of their business flawlessly.

Michael goes through Walmart's POCKETS:

Pricing Strategy
Operational Strategy
Cultural Strategy
Key Item/ Product Strategy
Expense Control Strategy
Talent Strategy
Service Strategy

He discusses each strategy with relative depth and explains Walmart's competivite advantage in its execution. Overall a very informative book, I definitely recommend it for people going against Walmart or anyone trying to understand Walmart's success.
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