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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (英語) ペーパーバック – 2010/6/1

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Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities. Among the topics Dan explores are: * What we think will make us happy and what really makes us happy; * How we learn to love the ones we are with; * Why online dating doesn't work, and how we can improve on it; * Why learning more about people make us like them less; * Why large bonuses can make CEOs less productive; * How to really motivate people at work; * Why bad directions can help us; * How we fall in love with our ideas; * How we are motivated by revenge; and * What motivates us to cheat. Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking-not just in our financial marketplace, but in the most hidden aspects of our lives.

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Praise for Predictably Irrational: 'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

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登録情報

  • ペーパーバック: 352ページ
  • 出版社: HarperCollins Publishers Ltd; Trade Paperback.版 (2010/6/1)
  • 言語: 英語
  • ISBN-10: 0007354770
  • ISBN-13: 978-0007354771
  • 発売日: 2010/6/1
  • 商品パッケージの寸法: 15.3 x 2.7 x 23.3 cm
  • おすすめ度: 5つ星のうち 4.2 4件のカスタマーレビュー
  • Amazon 売れ筋ランキング: 洋書 - 278,878位 (洋書の売れ筋ランキングを見る)
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投稿者 jjohn 投稿日 2013/3/27
形式: Kindle版 Amazonで購入
Love this guy and his brain. Had to stop at times due to some parts being a bit dull or repetitive (almost like "Get to the point already") but he puts a lot of his background, test information, what it means in the real world, and other important (or related) points in at every point.
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投稿者 Jane 投稿日 2012/4/17
形式: マスマーケット
Very fun look at human irrationality. Thought provoking, and asks some great questions about how and why we go about making decisions.
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投稿者 toppy 投稿日 2012/12/6
形式: マスマーケット Amazonで購入
A little biased review by a fan - he shares another valuable insight here. I found a better way to manage my die-hard irrationality and no more negative thought about it.
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投稿者 江里子 投稿日 2014/4/18
形式: マスマーケット Amazonで購入
このシリーズを集めているのだが、今回も興味深いないようだった。
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Amazon.com: 5つ星のうち 4.2 237 件のカスタマーレビュー
4 人中、4人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 2.0 Unexpectedly Illogical 2013/6/4
投稿者 Andy in Washington - (Amazon.com)
形式: ハードカバー Amazonで購入
Based on the author's credentials, and past works, I had high hopes for this book. I came away exceedingly disappointed.

Behavioral Economics is a fascinating subject to me. Why do humans act the way they do, and why do they act in ways that often seem counter-intuitive or just plain wrong? I find the design of experiments to show these foibles to be fascinating and enjoyable reading.

But not this book. For starters, the writing style seemed bit long-winded and overly complicated. It always seemed like it took far more words to explain things than was actually needed.

My biggest complaint, though, was the stretch made in applying the results of the experiments. I am not a trained statistician or economist, but every time I read the results of one of the experiments and the conclusions generated, there seemed to be an obvious flaw.

For example, in one experiment, the author attempts to quantify the effects of large financial bonuses (the kinds paid to investment bankers) on their performance. As a substitute, he uses relatively poor paid workers (low wage earners in India), and offers them "bonuses" equal to several month's pay. He does this because several month's pay for these individuals is a relatively small amount of money (less that $100), so his research budget can afford it.

The problem is that while the relative sizes of the bonus might be similar, the effects they have on the wage earner can hardly be the same. If the investment banker misses his bonus, the net result might be a two day Disneyland vacation instead of two weeks in Europe--different, but hardly life changing. However, a few month's salary to an Indian wage earner, making subsistence wages, might be the difference between medical treatment versus no medical treatment for a sick child.

Obviously the motivations and consequences of these will be different. And yet the author makes no attempts to explain or control for these conditions while drawing conclusions about high wage earners based on subsistence wage earners.

A second example is a study quantifying the effects of employee motivation by an experiment performed on "workers" hired to assemble Lego toys for a dollar or so. But the type of person who signs up for an experiment to assemble Lego toys for an afternoon and a person holding a 9-5 job for years may be quite different. Again, no attempt to explain or control. But again, the author makes conclusions about the second group based on the first.

Every one of the studies I read seemed to have some flaw which was either not explained or not controlled for. After a while I stopped reading and just skimmed the last half of the book.

Very disappointed, and I would say skip this book.
7 人中、7人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 4.0 A Happy Person Will Still Be Happy a Year Later Even With Negative Curcumstances! 2012/12/17
投稿者 Barbara S. Reeves - (Amazon.com)
Amazonで購入
I've often wondered why I can listen to a song only a certain number of times before I'm sick of it. If I like the song the first time I hear it, that only means that I'll get tired of it sooner. But the ones I begin to like around the sixth or seventh listen, the ones that grow on me, those are the best ones.

But my enjoyment if them still eventually wears thin and I have to find some new music. Now I know what that's called - hedonic adaptation. It's why we stop loving that new car as soon as the new car smell is gone, and why we get used to new jobs, relationships and whatnot. It also works in reverse - you can get used to negative experiences like incarceration (from my experience, I can tell you that it's nightmarish at first, but eventually you get used to it; it becomes bearable).

I once heard that a miserable person who wins the lottery will still be miserable a year later, and a happy person who becomes a paraplegic will still be happy a year later. In "The Upside of Irrationality" by Dan Ariely, I read that someone actually did perform a study on hedonic adaptation using lottery winners and paraplegics.

They found that both groups were close to normal levels of life satisfaction a year later, and that such life-altering events do have a huge impact on happiness at first, but the effect usually wears off over time.

So what do we do? Do we spend our lives on the "hedonic treadmill" chasing illusions of happiness? Do we even know what will truly make us happy? Is it a new car, a new house, a new job, a new lover? A new song?

Review Written by David Allan Reeves
Author of "Running Away From Me"
1 人中、1人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 4.0 Lessons on frailty of intuition 2015/5/28
投稿者 FCRichelieu - (Amazon.com)
形式: Kindle版 Amazonで購入
Of the three books by this author that I have read (the other two are on irrationality being predictable and on dishonesty), this is by far the most interesting, notwithstanding that its presentation is rather less organised in parts.

The first half of the book covers motivation and incentives at work. Description of experiments is vivid, often presented from the perspective of the subjects in the experiments (ie rats and humans). The findings indeed provide useful lessons for employers, supervisors, as well as government. It is also a joy to read.

The second half covers the author's personal reflection and observation, as well as experiments to look into a mishmash of issues, such as revenge, online dating, adaptation to change, etc. The discussion is still interesting and enlightening. However, there is a tendency to be too brief on the statistical outcome of experiments. For example, instead of stating the proportion of subjects who responded in a certain manner, the author strays into using 'most' or 'many' in describing such proportions. I suspect that some of the experiments were performed some time ago, and it may be too cumbersome for the author to look up the actual data of these dated experiments. As such, his discussion appears rather less convincing.

In all, the book provides important lessons on the psychology of decisions. It also gives a reflective account of the personal pain that the author has suffered since sustaining horrific injuries as a teenager. A touching and instructive book.
5つ星のうち 4.0 Improving your understanding of the world around you is never a bad thing 2013/7/30
投稿者 Josh Stewart - (Amazon.com)
Amazonで購入
Like many of the similar type books published with the promise of revealing answers to some previously unknown phenomena, while reciting findings from previous social studies put on by college professors, this book is no different. However, there's enough original content to make it a worthwhile read. If you don't read books like Dan Ariely's often, then you won't find yourself reading about studies you've already read about in another professor's publication. Author's with backgrounds in academia as professors or otherwise, tend to use data they're familiar with. That data happens to be past social studies. That's not to suggest the studies aren't interesting. Indeed they are; the first time around anyway. What makes the book unique is the addition of Ariely's own insight, and the fact that he has overcome such personal hardship. He was severely burned in a fire when in high school. Struggling throughout life with the scars has made a significant impact on who he is. It's certainly made him a compelling author.
5つ星のうち 4.0 Brilliant psychology experiments told in a fascinating, down-to-earth manner 2015/5/22
投稿者 Marty in NC - (Amazon.com)
形式: Kindle版 Amazonで購入
The premise of Dan Ariely's psychology studies are based on irrational human behavior. The experiments he devises to gather information are brilliant and fascinating. He outlines each premise and set of experiments in an interesting manner so that the reader is fully drawn in. All the while, the reader is imagining how he would react. The method of telling the story is humorous and interesting, as well.
The only thing that holds this book back from 5 stars is that the author's approach leans a bit too far into the "thesis paper" realm and can be ever so slightly tedious with unnecessary repetition that is required for academic papers -- That is not to say that the book comes across stuffy and academic, but only that a few less repetitions of each thesis would make the read better.
As a side note, I suspect that this would be consumed better as an audio book.
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