Type and Typography (Portfolio) (英語) ペーパーバック – 2005/10/17
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Providing an essential grounding for readers of all levels, from students to professionals, this carefully structured text takes the reader through every aspect of typography, from the history of language and writing systems to the invention of movable type and the evolution of the digital systems of today. It provides an overview of the bewildering variety of typefaces available and is a practical guide to using type as a meaningful element of design in all media. In this revised edition, Chapter 3 ('Form') has been considerably extended with illustrations of 'part-alphabets' for 60 typefaces and detailed explanations of their visual features. There are also updated sections in Chapters 4 and 6 ('Manufacture & Design' and 'Conventions') and in Chapter 5 ('Structure') there is new material on the use of grids and design for the Web.
Phil Baines has worked as a freelance designer for twenty years and is noted for his letterpress work. He is a Senior Lecturer on the BA (Hons) Graphic Design course at Central Saint Martins College of Art & Design. Andrew Haslam has run his own studio since 1987, creating textbooks for children. Having taught at several colleges in the UK, he is now course leader of the MA Communication Desian course at Central
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This book presents an overview of type and typography fron the earliest greek alphabets (showing how the letters were derived) to modern times. It is not a textbook on how to design type, but more of an idea book illustrating what a lot of people have done in a wide variety of situations. It would be a very helpful read to anyone designing a book, print ads, or web pages.