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(Graphic designer) Jim Williams

Type Matters! (英語) 革装本 – イラスト付き, 2012/5/1

Jim Williams (著), Ben Casey (はしがき)

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Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we&;d all like our letters, reports and other documents to look as good  and as readable  as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography  and, crucially, what doesn&;t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.

本の長さ

157ページ
言語

英語
出版社

Merrell Pub Ltd
発売日

2012/5/1
寸法

17.32 x 2.29 x 22.17 cm
ISBN-10

1858945674
ISBN-13

978-1858945675
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商品の説明

レビュー

This book recalls the wise words of the great Jan Tschichold: 'The greatest benefit from looking at good work will always be gained by those who study its finest details and subtleties. This is the only way to teach oneself typographic design....' Critical close-looking is an invaluable tool for anyone working with type and Type Matters!, a delight to look at, read and hold, is a handy way to sharpen the eye. &mdash Communication Arts, July / Aug '12

A solid addition to the field of introductory texts on the subject of typography. -- I Love Typography

In short, Type Matters is an indispensible guide to the basics of typography that no budding graphic designer should be without. -- The Point

This book is perfectly positioned to ease the newbie into the world of typography... it is a learner's bible. -- Seattle Post Intelligencer

This book is pleasing to the touch, the nose, the eye, and when actually read, the hungry mind. -- Blog Critics

These may be simple tips, but they could change the way the world reads the writing you want to present. -- Columbus Dispatch

著者について

JIM WILLIAMS began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University.

BEN CASEY is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire.

登録情報

出版社 : Merrell Pub Ltd; Illustrated版 (2012/5/1)
発売日 : 2012/5/1
言語 : 英語
革装本 : 157ページ
ISBN-10 : 1858945674
ISBN-13 : 978-1858945675
寸法 : 17.32 x 2.29 x 22.17 cm

Amazon 売れ筋ランキング: - 295,870位洋書 (の売れ筋ランキングを見る洋書)
- - 213位Typography
- - 224位Book Design

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152個の評価

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上位レビュー、対象国：日本

レビューのフィルタリング中に問題が発生しました。後でもう一度試してください。

iriya

久しぶりのいい本

2014年6月6日に日本でレビュー済み

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内容やレイアウトもいい。でも紙質、紙厚、外観、手触り感、サイズ、しおりの雰囲気。赤と黒の刷り色も素敵でした。

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Mr. G. Carroll

Typography in an age of ignorance

2020年11月23日に英国でレビュー済み

Amazonで購入

Why would I care about a book like Type Matters? Back at the beginning of the PC era; Apple sought to differentiate itself through its understanding of design. Steve Jobs had the Macintosh team apply the knowledge he’d gained dropping into a college course on typography. Fonts and kerning became important.

Type Matters
Jobs also drove his team to distraction. The original Macintosh operating system had a 2D graphics library called QuickDraw that was a core part of the system. It could create primitive objects such as lines, rectangles, polygons and arcs. Jobs berated his developers. They didn’t have an oval or a rounded rectangle in its capabilities. He took them outside looked around the real world and pointed these shapes out to them.

Decades later, we care about the principles of UX; but don’t pay quite the same attention to typography. Books are often designed to be to be read on screen and then a paper version is printed from the same layout. Often the sole consideration that will be given to typography will be by the digital designer who will be wondering what web font will be used. Spacing and kerning won’t have that much attention paid to it. Instead we accept ‘good enough’ in the way that the word appears on the web or in an app.

Which is where I think Type Matters comes in. Jim Williams brings decades of experience of graphic design to the book. The book is a thin Moleskine sized volume that provides a good guide to fonts and their use. It’s a book that is easy to read cover-to-cover, or dip in and out of as you feel like it.

It combines good design practice with a history lesson on the elements and consideration of putting words on a page: whether its made of velum, paper or pixels. Williams’ writing is accessible for the non-designer. It provides a better understanding about readability and legibility considerations.

レビューを日本語に翻訳する

Geoff

An Book of little Value

2017年8月26日に英国でレビュー済み

Amazonで購入

The author is fixated with ragged right margins, with the whole book being set with them.This leads to a totally biassed approach to type setting and no discussion of when it is appropriate to use flush right and ragged right.

This is exacerbated in the two places where 'Hanging punctuation' is discussed. It is considered only from its effect on the left margin. Its effect is far greater on the right margine. This was understood by Gutenberg (the inventer of printing from movable type) who demonstrated early examples on not fully flush right in his printing of the bible in the1450s. The book would be dangerous for students to read. Suggest an excellent book "Typography pocket essentials" published by ILEX.

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D. Rogers

intelligence and class in its content and its styling (I love the Moleskine-sketchbook-inspired cover and paper quality)

2016年11月27日に英国でレビュー済み

Amazonで購入

This is an exquisitely crafted book, full of richness, intelligence and class in its content and its styling (I love the Moleskine-sketchbook-inspired cover and paper quality). The use of just red and black type is attractive and helps with readability, breaking up the content in a simple, effective way. I work in design but learned a lot of new information about typography and the necessary attention to detail which will hopefully ensure a truly polished, clear outcome in more of my future design work. This book is a joy to behold, in all senses.

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Mr. Savvas

Type indeed matters

2016年8月25日に英国でレビュー済み

Amazonで購入

A decent approach to typefaces and their secrets. Clear layouts and not too technical but the quality of finish of the book itself could be better. The red elastic band holding the book folded, came off very soon and without even trying. Recommended for those who want to understand the hidden secrets of a good typeface without reading a ton on the subject.

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Danielle

Highly recommended!

2015年2月18日に英国でレビュー済み

Amazonで購入

Typography is something I adore... it's hard to find a book that doesn't just tell you the very basics of typography and repeat itself like the rest. This book does quite the opposite! it's brilliant! nicely laid out and very easy to understand even for beginners!

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Type Matters! (英語) 革装本 – イラスト付き, 2012/5/1

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