Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time ペーパーバック – 2010/4/26
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The best guide to using Twitter to market to consumers-revised and better than ever
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.
- Updated with thirty percent new material, including all the latest business applications for Twitter
- Includes new, recent case studies of companies at the forefront of the Twitter movement
- Helps you develop your own social networking strategy to meet your specific business needs
Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
Joel Comm is one of the world's leading new media marketing strategists and has been creating profitable web sites since 1995. He is an in-demand speaker at marketing and personal development conferences and is also the author of The AdSense Code, a New York Times and BusinessWeek bestseller.
Visit www.joelcomm.com for more information.
I found myself agreeing with everything in this book and also learning a few things I did not know.
This book is mainly geared to people that want to use twitter to promote themselves or their business but also strongly recommends bringing your own personal touch to twitter. Even a business account should have a real person behind it that people can relate to. The author gives great examples of both successful and unsuccessful accounts ran for businesses.
Joel Comm is adamant about telling readers how twitter gives anyone a voice to potentially millions of people online and that twitter's true power comes through when connected to other social media sites like a blog, facebook, or youtube, etc. I completely agree.
If you are interested in monetizing twitter the author advises the formula is Know me. Like me. Trust me. Pay me. Just like in the real world of sales. Twitter is not a get rich quick scheme and people that launch into sales with no relationship will fail quickly.
Twitter users will not find instant success in the short term. Twitter is about building relationships, building trust, and building a brand. It is about creating value for your followers. It is a long term commitment to success.
Your goal on twitter if you want a lot of followers and to be successful is to create consistent tweets that are entertaining, interesting, and fun. (I would also add informative.)
Great book that I think anyone can get several great tips from to learn how to be more successful on twitter.
According to Comm, "Twitter is the water cooler of the 21st Century, a gathering place for bite-sized pieces of information on the fly." You can build relationships very easily and use it to brand and grow a business."
For those not yet using Twitter, it is a site where people write messages that are no longer than 140 characters in length. These messages, or "tweets," can range from what somebody had for breakfast to their thoughts on a book they just read to advice on a variety of topics. Often these tweets contain links to blogs and websites with more in-depth information or interesting videos.
Although Twitter flew out of the nest as a place for people to socialize, it has become a powerful tool for branding and building businesses.
Many large companies such as Comcast and Zappos use Twitter to keep in touch with customers.
This book covers everything you need to know from setting up your account, how to write your bio for maximum effectiveness, how to build a following, the most popular kinds of tweets, Twitter applications, how to use Twitter for customer service, and much more.
I highly recommend this book.
Danek S. Kaus, author of You Can Be Famous: Insider Secrets to Getting Free Publicity and co-author of Power Persuasion: Using Hypnotic Influence to Win In Life, Love And Business
If you want to understand HOW and WHY to use Twitter, this is the book for you---Twitter culture and strategy---everything you'd want to know to be effective on Twitter. And if you want to use Twitter for business purposes in the most powerful way possible, this book is the best. This is the third book I've read on Twitter, and it is my favorite.
Once you already know how to use Twitter, you'll want to develop a strategy for online marketing; this book shows you how. If you simply want to enlarge your social network (like me) the book is also very helpful because it helps you to target your goals and connect with like-minded others instead of mulling around making mistakes (for example, the chapter on "Building a Following On Twitter"). Some people like to learn by doing; I like to read about how to do something from an expert like this author and then go out and customize it to meet my needs.
If you plan to use Twitter for your business, don't be without this book.
In my title I mention that I've read it twice. The first time was a "quickie", just to determine if it had any substance. The second run through was more serious. There is plenty to understand and digest, but I found the underlying philosophy to be of immense benefit. Joel is clear about what you can do on Twitter, and what you ought to do.
I keep my copy near by. Joel lists and describes useful resources in the last few pages. That is valuable right now.