The Twitter Book (英語) ペーパーバック – 2009/5/26
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'Media organizations should take note of Twitter's power to quickly reach their target consumers' - Tim O'Reilly (@timoreilly), in a "Los Angeles Times" interview, March 2009. Why is Twitter so popular? How can you get involved? And, most importantly, how can it benefit you or your business? "The Twitter Book" answers those questions and more, in a fun, full-color format that's packed with helpful examples and clear explanations that won't tangle you up in technical jargon. Twitter represents an evolution in Internet participation. With a maximum of 140 characters per message, it's easy to stay connected to friends and family, meet new people, track news, and market your company. However, despite its flexibility, Twitter can be somewhat difficult to figure out - "The Twitter Book" provides a clear, user-friendly introduction. Co-written by Tim O'Reilly, CEO of O'Reilly Media, and one of Twitter's most-followed mindcasters, with more than 100,000 subscribers, this practical guide will help you: get comfortable using Twitter, whether you're a new user or already have some experience with it; learn all aspects of this service quickly, with full-color illustrations on every spread; make the most of Twitter, with advice and ideas for using the best third-party tools; and determine how Twitter can help your business, with a special chapter on viral marketing. If you're new to the Web 2.0 phenomenon, and want to know exactly what Twitter is and what micro-blogging can do for you, this is the authoritative guide you're looking for.
Movie stars, media figures, captains of industry and book reviewers are doing it, but how can businesses discern the twits from the tweets? O'Reilly and Milstein present as lucid and intelligent an overview as you'd want or need. The format is concise but quite rich, and there's plenty here to convince skeptics that employing Twitter as a marketing tool is a very good way to engage customers. -- Richard Pachter, --Richard Pachter商品の説明をすべて表示する
I had tried Twitter and was frankly disappointed. I just didn't see what all the shouting was about.
Then I read the Twitter Book and my life changed. I know what the shouting is about. Many ways of using Twitter are shown -- indispensable tools!
This book, which is co-written by THE O'Reilly of the famous O'Reilly Books, is not just ABOUT Twitter, it is a revolutionary publication all by itself, because of how it is written.
It is written for people in a Twitter-type hurry and need for quick, simple information. I read it on my Nokia N800 little computer, but am sending off for a hard copy now to show my friends.
This is the no-BS book you are dreaming about. Don't miss it.
Before learning of this book, I had a personal Twitter account for years, but it lay idle. A few weeks ago, I decide to create a new account to support a blog that I write. By the time the book arrived, I had been active for about a week. I found about half of the first chapter I had figured out on my own, but the other half revealed easily digested, useful advice. For instance, I wish I had chosen a shorter name. At 14 characters my name when Retweeted wastes space. I wanted an easily remembered name, which on reflection doesn't matter much. Other novice advice included spending more time `listening', and finding the right people to follow. I never felt my time was wasted when I encountered something that I already knew since it took only seconds to move on. Although, I would like to think I am capable of it, I am not much of a wit on Twitter. I am also not one to tweet about the ice cream cone that I just bought. I needed to figure out what my own style would be. This had the strategic advice I needed. I needed a Twitter interlocutor, and this book was it.
As I read more chapters, I found a larger and larger percentage of the material that I had not discovered on my own including: searching efficiently, staying organized with TweetDeck, being a mindful member of the twitter community, gaining visibility, and using a host of useful third party applications.
The format of the book, and Tim O'Reilly explains this in an Amazon video, is screen shots on the left page, and commentary on the right page. Upon receiving the book, I felt that perhaps it wasn't rich enough in content. I was wrong. It is perfect. Also, as O'Reilly points out this makes it easy to produce (and update) rapidly.
Finally, I had one more surprise in store for me. I thought that I would read it in one sitting, and pass it on to a friend. There is still more advice that either I haven't tried yet, or that does not apply to me at the moment. I am not ready to let it go. I don't think this is only for absolute novices. I still have more to get out of it. I am holding on to my copy, and will revisit it down the road.
But this is not a review about the Twitter platform but about the Twitter book so i will continue on it. Some of the third party websites presented in the book are closed since the book was published or under re-construction, so i guess i wont mind reading a re-make or a part II of this manual.
Twitter is different from any other social networking site. When I first heard about it, like so many others, I had a one-word description for it: Stupid.
But millions of people can't be wrong. This book explains the philosophy behind Twitter. It offers real life examples and links to many other sites you can use in conjunction with Twitter, making it more effective.
Remember when the fax machine first came along? No way did it replace the mail service; but it proved priceless in certain situations where regular mail fell short.
Twitter is kind of like that, and this book really helps to explain it. While I'm still learning to use Twitter effectively, this book has already saved me so much wasted time of using it incorrectly.