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内容紹介

Major "New York Times" bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the "New York Times Book Review" as one of the best books of 2011
A "Globe and Mail" Best Books of the Year 2011 Title
One of "The Economist"'s 2011 Books of the Year
One of "The Wall Street Journal"'s Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient

In the international bestseller, "Thinking, Fast and Slow," Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by "The New York Times Book Review" as one of the ten best books of 2011, Thinking," Fast and Slow" is destined to be a classic."

レビュー

A tour de force. . . Kahneman's book is a must read for anyone interested in either human behavior or investing. He clearly shows that while we like to think of ourselves as rational in our decision making, the truth is we are subject to many biases. At least being aware of them will give you a better chance of avoiding them, or at least making fewer of them. "Larry Swedroe, CBS News"

Daniel Kahneman demonstrates forcefully in his new book, "Thinking, Fast and Slow," how easy it is for humans to swerve away from rationality. "Christopher Shea, The Washington Post"

An outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner. Its truths are open to all those whose System 2 is not completely defunct. I have hardly touched on its richness. "Galen Strawson, The Guardian"

Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman's contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one. "Janice Gross Stein, The Globe and Mail"

A sweeping, compelling tale of just how easily our brains are bamboozled, bringing in both his own research and that of numerous psychologists, economists, and other experts...Kahneman has a remarkable ability to take decades worth of research and distill from it what would be important and interesting for a lay audience..."Thinking, Fast and Slow" is an immensely important book. Many science books are uneven, with a useful or interesting chapter too often followed by a dull one. Not so here. With rare exceptions, the entire span of this weighty book is fascinating and applicable to day-to-day life. Everyone should read "Thinking, Fast and Slow." "Jesse Singal, Boston Globe"

We must be grateful to Kahneman for giving us in this book a joyful understanding of the practical side of our personalities. "Freeman Dyson, The New York Review of Books"

Brilliant . . . It is impossible to exaggerate the importance of Daniel Kahneman's contribution to the understanding of the way we think and choose. He stands among the giants, a weaver of the threads of Charles Darwin, Adam Smith and Sigmund Freud. Arguably the most important psychologist in history, Kahneman has reshaped cognitive psychology, the analysis of rationality and reason, the understanding of risk and the study of happiness and well-being . . . A magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one. "Janice Gross Stein, The Globe and Mail"

It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the "New York Times" columnist David Brooks recently declared that Kahneman and Tversky's work will be remembered hundreds of years from now, ' and that it is a crucial pivot point in the way we see ourselves.' They are, Brooks said, like the Lewis and Clark of the mind' . . . By the time I got to the end of "Thinking, Fast and Slow, "my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman's takeaway on the Malcolm Gladwell question it is this: If you've had 10,000 hours of training in a predictable, rapid-feedback environment--chess, firefighting, anesthesiology--then blink. In all other cases, think. "The New York Times Book Review"

Ask around and you hear pretty much the same thing. 'Kahneman is the most influential psychologist since Sigmund Freud, ' says Christopher Chabris, a professor of psychology at Union College, in New York. 'No one else has had such a broad impact on so many fields' . . . It now seems inevitable that Kahneman, who made his reputation by ignoring or defying conventional wisdom, is about to be anointed "the" intellectual guru of our economically irrational times. "Evan R. Goldstein, The Chronicle of Higher Education"

There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's "Thinking, Fast and Slow . . . "This is one of the greatest and most engaging collections of insights into the human mind I have read. "William Easterly, Financial Times"

["Thinking, Fast and Slow"] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd. "Michael Lewis, Vanity Fair"

Absorbingly articulate and infinitely intelligent . . . What's most enjoyable and compelling about" Thinking, Fast and Slow" is that it's so utterly, refreshingly anti-Gladwellian. There is nothing pop about Kahneman's psychology, no formulaic story arc, no beating you over the head with an artificial, buzzword-encrusted Big Idea. It's just the wisdom that comes from five decades of honest, rigorous scientific work, delivered humbly yet brilliantly, in a way that will forever change the way you think about thinking. "Maria Popova, The Atlantic"

I will never think about thinking quite the same. ["Thinking, Fast and Slow"] is a monumental achievement. "Roger Lowenstein, Bloomberg/Businessweek"

Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be. "The Economist"

[Kahneman's] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman's simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray. "Jonah Lehrer, The Wall Street Journal"

[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds--and our whole selves. "Christoper F. Chabris, The Wall Street Journal"

The ramifications of Kahenman's work are wide, extending into education, business, marketing, politics . . . and even happiness research. Call his field "psychonomics," the hidden reasoning behind our choices. "Thinking, Fast and Slow "is essential reading for anyone with a mind. "Kyle Smith, The New York Post"

A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves. "David Brooks, The New York Times"

Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions. "Jacek Debiec, Nature"

With Kahneman's expert help, readers may understand this mix of psychology and economics better than most accountants, therapists, or elected representatives. VERDICT A stellar accomplishment, a book for everyone who likes to think and wants to do it better. "Library Journal"

The mind is a hilariously muddled compromise between incompatible modes of thought in this fascinating treatise by a giant in the field of decision research. Nobel-winning psychologist Kahneman (Attention and Effort) posits a brain governed by two clashing decision-making processes. The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so "lazy" and distractible that it usually defers to System 1. Kahneman uses this scheme to frame a scintillating discussion of his findings in cognitive psychology and behavioral economics, and of the ingenious experiments that tease out the irrational, self-contradictory logics that underlie our choices. We learn why we mistake statistical noise for coherent patterns; why the stock-picking of well-paid investment advisers and the prognostications of pundits are worthless; why businessmen tend to be both absurdly overconfident and unwisely risk-averse; and why memory affects decision making in counterintuitive ways. Kahneman's primer adds to recent challenges to economic orthodoxies about rational actors and efficient markets; more than that, it's a lucid, marvelously readable guide to spotting--and correcting--our biased misunderstandings of the world. "Publishers' Weekly (starred review)"

For anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is the book of the year. Before Malcolm Gladwell and "Freakonomics, "there was Daniel Kahneman who invented the field of behavior economics, won a Nobel and now explains how we think and make choices. Here's an easy choice: read this. "The Daily Beast"

This book is one of the few that must be counted as mandatory reading for anyone interested in the Internet, even though it doesn't claim to be about that. Before computer networking got cheap and ubiquitous, the sheer inefficiency of communication dampened the effects of the quirks of human psychology on macro scale events. No more. We must now confront how we really are in order to make sense of our world and not screw it up. Daniel Kahneman has discovered a path to make it possible. "Jaron Lanier, author of You Are Not a Gadget"

Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind. "Steven D. Levitt, William B. Ogden Distinguished Service Professor of Economics at the University of Chicago; co-author of Freakonomics and SuperFreakonomics."

"Thinking, Fast and Slow" is a masterpiece--a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize. "Daniel Gilbert, Harvard University Professor of Psychology, author of Stumbling on Happiness, host of the award-winning PBS television series "This Emotional Life""

This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life. "Richard Thaler, University of Chicago Professor of Economics and co-author of Nudge"

This is a landmark book in social thought, in the same league as "The Wealth of Nations "by Adam Smith and "The Interpretation of Dreams by "Sigmund Freud."" "Nassim Taleb, author of The Black Swan"

Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today. He has a gift for uncovering remarkable features of the human mind, many of which have become textbook classics and part of the conventional wisdom. His work has reshaped social psychology, cognitive science, the study of reason and of happiness, and behavioral economics, a field that he and his collaborator Amos Tversky helped to launch. The appearance of "Thinking, Fast and Slow" is a major event. "Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Better Angels of our Nature""

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登録情報

  • ハードカバー: 499ページ
  • 出版社: Farrar Straus & Giroux (T) (2011/10/25)
  • 言語: 英語
  • ISBN-10: 0374275637
  • ISBN-13: 978-0374275631
  • 発売日: 2011/10/25
  • 商品パッケージの寸法: 15.8 x 4 x 23.6 cm
  • おすすめ度: 5つ星のうち 4.6 24件のカスタマーレビュー
  • Amazon 売れ筋ランキング: 洋書 - 1,812位 (洋書の売れ筋ランキングを見る)
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形式: ハードカバー
ノーベル経済学賞を受賞したカーネマン博士の400ページ以上の大作。果たして最後まで読み通せるか不安だったが、まったくの杞憂だった。

この本は経済学の本ではなく、心理学、哲学の本である。

文章は驚くほど平易で分かりやすい。頻出する具体例は、日常生活に即した単純なものばかりで、経済学や数学の素養が全くなくても理解できる。一章一章、進むごとに、認知バイアスやプロスペクト理論の知見がツボに浸み込んでいくように分かる仕組みになっている。

筆者は、最初に、人間の脳の働きを「システム1(速い思考、直感)」と、「システム2(遅い思考、合理的思考)」に分けて、その違いを説明する。その後、いかに人間の脳が「トホホ」な働き方をするかについて、さまざまな角度から光を当てていく。

400ページの中には、認知バイアスを避けたり、利用するためのノウハウも開陳されていて、意外と実用性にも富んでいる。と同時に、「そもそも人間にとって自由とは何か?理性とは何か?」というような問いに読者の思考を導いていく深さもある。

とくに、ナシブ・タレブのブラック・スワンが好きな人にお勧め。
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形式: ペーパーバック Amazonで購入
I used to blame myself and be depressed for having a irrationality and for having many shortcomings. I may have irrationality but I am very good at observing even small details.
My mother keeps telling me that I should change the way and that I should think before responding to someone else.
Because before most of the things that I am saying is bullshit.
Now that I have this I become much aware of my surroundings and the people around me.
Thanks to this book.
I finally understand myself and that i shouldn't blame myself for this.
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形式: ペーパーバック
心理学者カーネマン初の書き下ろし入門書。わかりやすいしネタも豊富だし、いいまとめになっている。盟友Tverskyとのエピソードが満載だ。

一部は概要;便宜上、心には二つのシステムがあるとしている。システム1とは、自動的かつすぐに起動し、自発的にコントロールできないような働きのこと。システム2とは、精神活動に必要な注意力をかきあつめ、選択や集中といった主観的な経験に伴うような働きのこと。1の例としては、結論に飛びつくことや、錯視、記憶違いなどといったものがある。人間は普段の生活でこれら二つのシステムを使い分けている。
二部はヒューリスティックとバイアスについて。統計的議論が直感(=システム1)に反している例が載っている。
三部は自信過剰について。なかなか心というものは信頼できないようだ。
四部は選択について。期待効用、プロスペクト理論、希少な出来事に対して正しく確率を当てはめられないこと、フレーミングなどが扱われている。
五部は再び二つの心の働きについて。

「あるある!」といった感じで読み進めることができ、楽しい。人間の心がどう働きがちかに興味があれば、オススメ。
「頭良いぜ」と振る舞ってる(痛い)人に、本書からネタを仕入れてひっかけるという使い道も^p^
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形式: ペーパーバック Amazonで購入
細かい字で本文が400頁以上あり、内容も真面目なので、読み終えるのにかなり時間がかかりました。それでも、具体的な実験・観察・調査例に基づいて話が進んでいくので、頑張って読み通すことができました。内容は、非常にためになると思いますので、頑張って読む価値があると思います。

「人は、自分では合理的な判断・選択をしていると思っていても、実は、無意識に、思い出しやすい印象的な過去の経験に引きずられたり、その時々の気分に影響を受けたりしてしまうので、首尾一貫した合理的な判断・選択をすることは非常に困難である。」

本書では、そのようなことを、様々な側面から、沢山の具体的な実験・観察・調査例を紹介しながら、丁寧に説明しています。

「どのような時に不合理な判断・選択をしてしまうのか?」

このことをより理解することにより、より良い(合理的な)判断・選択をできるようになり、その結果、より幸せな、充実した生活・人生を送れるようになれればなぁ…と思いました。

この本を読み終わって、人の頭(心?)の動きは、なかなか難しい(面白い?)と、しみじみと感じております。
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