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Switch: How to Change Things When Change Is Hard (英語) ハードカバー – 2010/2/16

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内容紹介

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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 “Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction.”
--The Wall Street Journal

“’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”
--Fort Worth Star-Telegram

“Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making.”
--Time

“Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”
--BusinessWeek.com

“No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. “
--Smartmoney.com

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  • ハードカバー: 320ページ
  • 出版社: Crown Business; 1版 (2010/2/16)
  • 言語: 英語
  • ISBN-10: 0385528752
  • ISBN-13: 978-0385528757
  • 発売日: 2010/2/16
  • 商品パッケージの寸法: 14.7 x 2.9 x 21.6 cm
  • おすすめ度: 5つ星のうち 4.0 3件のカスタマーレビュー
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形式: ペーパーバック
「アイデアのちから」でも日本で有名なチップ・ハース、ダン・ハースが書いた本書。

変化が困難なときに、いかに変化を起こすことができるかというテーマで書かれています。

人間の脳には2つの機能が備わっています。
ひとつは感情的な部分で快不快を感じる部分。
そしてもう一つが理性的な部分。
この2つの機能を著者はゾウとその乗り手という表現を使って説明しています。

これは相互に助け合いながら進んでいくことができますが、
互いが違うところに行こうとしたときに問題が生じます。

本書ではその問題に対して、どのように対処していけばよいかを説明している一冊です。
コメント 5人のお客様がこれが役に立ったと考えています. このレビューは参考になりましたか? はい いいえ 評価を送る...
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形式: ペーパーバック Amazonで購入
 「映画館に訪れた客に、大きい容器と小さい容器に入れたポップコーンを上映前にそれぞれ渡した場合、どのような結果となったかか?」という実験結果を皮切りに、「健康のため低脂肪牛乳を飲むようにするためには?」「医療過誤による死亡の減少に向けた取組」等々、豊富な実例を紹介しつつ、『いかに変化を起こすか』について「象の操縦士」「象」「環境」の3点から分かりやすく、具体的に説明しています。
 本書で触れられている実例の一つ一つが新鮮であり、かつ、「なるほど」「そうそう」と頷きたくなるようなものばかり。まるで私自身にもスイッチが入ったかのように、どんどん読み進んでいきました。英語も平易で分かりやすかったです。お薦めです。
コメント 1人のお客様がこれが役に立ったと考えています. このレビューは参考になりましたか? はい いいえ 評価を送る...
フィードバックありがとうございました。
申し訳ありませんが、お客様の投票の記録に失敗しました。もう一度試してください。
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投稿者 横浜H 投稿日 2014/2/4
形式: ペーパーバック Amazonで購入
訳本を読みクライアントのスウェーデン人の社長にプレゼントしました。
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Amazon.com: 5つ星のうち 4.7 886 件のカスタマーレビュー
5 人中、5人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 This book delivers: how to really make change happen 2016/6/1
投稿者 Sue Allen Clayton - (Amazon.com)
形式: ハードカバー Amazonで購入
There is no doubt that change is hard, but this book actually explains how to make change occur. It covers how to make changes even when people don’t see the need to change, don’t believe change will work, or agree change is required but aren’t making any progress toward changing.

The book begins by explaining why change is so hard. The reason is that we have rational and emotional minds that have different objectives. While my rational mind knows that I should be at the gym, for instance, my emotional mind says it’s okay to watch TV and eat potato chips. The authors describe how change happens and many strategies to make change occur.

The strength of the book is its wide variety of examples. They changes include personal (exercising more), education (getting kids to class on time), family (keeping the house clean), corporate (improving innovation and reducing injuries), medical (reducing medication errors in hospitals) and social change (saving a species). Each strategy comes with many examples. The book also includes case studies so that you can apply the methodologies to your own life.

This is one of my all-time favorite books. It will help you understand why change hasn’t occurred and how to make it happen.
7 人中、7人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Good Read! 2016/1/30
投稿者 Amazon Customer - (Amazon.com)
形式: ハードカバー Amazonで購入
The book Switch: How To Change Things When Change Is Hard, was a really good book! The book has three main concepts that are addressed: Directing the Rider, Motivating the Elephant, and Shaping the Path. By addressing the following concepts, change should be easier to accomplish. The Rider refers to a person’s logical side of thinking. This concept suggests that to encourage change, one needs to eliminate ambiguity. This concept is broken down into 3 sections: identify bright spots, scripting critical moves and pointing to the destination. Motivate the Elephant- The elephant refers to a person’s emotional side. There are three concepts discussed to activate the elephant: Find the feeling, shrink the change, and grow your people. Shape the Path: “What looks like the problem is often a situational problem.” The path is the environment or situations that are involved with a change. This was a really good read with many excellent examples throughout. I highly recommend this book.
2 人中、2人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 4.0 Excellent "business" book that has implications for your real life, too 2016/6/8
投稿者 Andrew Knight - (Amazon.com)
形式: Kindle版 Amazonで購入
I am by no means a big fan of "business books". Most feel like they're thrown together quickly and read like dirge. I was pleasantly surprised by Switch -- which both reads easily and is absolutely relevant to the problems we all face in our work (and personal) lives. It breaks down the process of change into three easily-remembered and compelling constructs, and gives lots of practical examples for each construct. I found myself incorporating the concepts from Switch into my daily activities immediately, and my zeal for the model hasn't diminished over the past couple of months (the typical half-life of a business book is days in my experience).

If you deal with change in any aspect of your life -- this is an excellent book. If you think you *don't* deal with change -- you're probably not paying attention!
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 John Kotter and Dan Cohen – facilitates great conversations and brings forth profound questions and insight into ... 2016/7/25
投稿者 Tony D. Purkal - (Amazon.com)
形式: ハードカバー Amazonで購入
Chip and Dan Heath’s Switch – although a more superfluous exploration of change management than the more scholarly pieces on the subject by Dr. John Kotter and Dan Cohen – facilitates great conversations and brings forth profound questions and insight into the emotional dimension of change management. Instead of focusing on “people problems” so agonized over by Dan Cohen in his The Heart of Change, Switch offers provocative narratives that instill a more practical and wholesome approach to change management that “puts feelings first.” “Finding bright spots,” “shaping the path” and “creating new habits” are Chip and Dan Heath’s well-contextualized reiterations of the aforementioned scholars’ approaches to change management. More useful are the mobilization and strategy concepts offered in Switch: “scripting critical moves” and “people versus situation problems.” These two concepts are what resonate most resoundingly in Chip and Dan Heath’s case akin to Peter Drucker’s “culture eats strategy for breakfast” approach to resolving barriers to change.
5 人中、5人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 3.0 Change IS hard! 2013/11/10
投稿者 Melanie Foust - (Amazon.com)
形式: ハードカバー Amazonで購入
Chip and Dan Heath have compiled some compelling evidence of the way humans process changes. Their intention is to provide helpful ideas for implementing tough changes in a variety of professional settings. The book concedes that humans are universally resistant to change. This is what makes big shifts in procedures, policies, options and other work-related routines so difficult to accomplish. But while people balk at the idea of change because of their emotional reactions, the authors believe that, if approached correctly, the same emotional connection can have the reverse effect and actually push the change forward.

The authors have created an 'elephant and rider' metaphor to describe the role of emotions in decision making. The elephant being the emotions, big and powerful and hard to tame. The rider being puny, logical thinking that can't do a whole lot to direct the elephant where it doesn't already want to go. The Heaths provide a formula that supports change by engaging the emotions of the stakeholders.

The anecdotal evidence is plentiful in this well-spoken accounting of change victories, but I felt the message could have been presented in one third of the pages. The Heaths' 3 basic directives: direct the rider, motivate the elephant, and shape the path. These are presented with overwhelming explanation in the first 80 pages. The following 200+ pages did not provide much added value.

However, I greatly appreciate the perspective provided by the authors on this tough topic. Any supervisor should take the time to read this book to gain a new appreciation for the actual process of changing a workplace routine.

I will personally use this method for presenting and supporting change in my work. I'm excited to develop clear goals and find ways to ping the emotions of my colleagues to get them on board with technology changes in our building.
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