The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures (英語) ペーパーバック – 2013/12/16
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In todays data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn:to choose the best chart that fits your data;the most effective way to communicate with decision makers when you have five minutes of their time;how to chart currency fluctuations that affect global business;how to use color effectively;how to make a graphic colorful even if only black and white are available.The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesnt but also you can see the dos and donts for yourself. This is an invaluable reference work for students and professional in all fields.
An essential reference for anyone who needs to effectively convey quantitative information using graphs. Everyone will learn something from reading this book.--Joseph Tracy, executive vice president and director of research, Federal Reserve Bank of New York
Dona Wong's professional advice advances the art of information graphics.--Gene Zelazny, director of visual communications, McKinsey & Company
We live in an increasingly data-driven world, and Dona Wong does a masterful job of explaining how to make data come alive and tell the truth in an engaging way.--Mark Zandi, chief economist, Moody's Economy.com
Dona Wong's outstanding new book artfully blends lessons on data analysis and graphic design. She shows us how to make our complex, confusing graphs and presentations both simple and powerful.--Peter Tufano, Coleman Professor of Financial Management, Harvard Business School
For me the first 1/3 of the book was very helpful and will remain so as a ready reference. The best use of the book is to scan it for concepts and refer back as part of designing and checking your work. A second part of the book is so important I will have to find a way to share it at work; is the section that speaks to color choices that work best with the color blind. Such as My captain and other senior members of Department leadership.
Ultimately this book is meaty, but there needs to be more. The section on maps is particularly thin, Ms Wong may not feel that she has enough specialized knowledge of the field of cartography, but if you are publishing under the name Wall Street Journal; there should be more human assets available. I get the finance industry emphasis but if nothing else the book makes the cases for other sections, or a series that speak to other major consumers of information graphics.
the book is presented in a succinct and easy to understand manner, no clutter what so ever.
just do yourself a favor and buy it!
The digital printing does the book a disservice and the minimal color used is flat. Paper version. The orange/gray section is fine but I think the printing should have been done on a smooth paper. It matters from screen to paper. You can see the printing and paper take away from the over all design. The design was thoughtful but took a hit on printing. I would not have purchased in the store had I skimmed it.
With that said – quick insightful read. I was just expecting more.
Some were happy it was simplified and minimal. I wanted more, and a nicer print job.
The first chapter covers basic issues like how many colors, what colors, how many lines, etc.. The second, which is the bulk of the book, contrasts effective and poor graphics on side by side pages. There is concise useful advice on truncating ranges, breaking axes, using broken bar graphs, how many pie pieces, etc. The advice is beyond simple do or do not break a bar, it discusses how much of a discrepancy in the height of a bar chart merits a break. While other books have advice that ends with "do or do not use some graphics" (like pie charts), this one has great advice on when it makes sense to do things like break graphics into sets of pictures, use broken bars in bar charts, how and when to set scales (so that graphics afford meaningful comparisons) and how to make the best use of pie charts. There is a short section on descriptive statistics, when to use means, medians, plotting percentages vs actual changes, etc. and there is a surprisingly nice section on the algebra for setting axes which I have never seen written up. The final two chapters deal with specialize topics like plotting financial matters or plotting time series and relations among groups.
The only real down side is there is no discussion of what tools to use to make the graphics or how the graphics in this book were rendered. Despite this, the book is superb because it covers the material in adequate detail and it gives insights that are either not covered at all or are scattered across many sources.