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Sticky Readers: How to Attract a Loyal Blog Audience by Writing More Better (英語) ペーパーバック – 2011/7/7
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From the author of the humor blog, Nanny Goats in Panties, comes some writing advice for all the bloggers out there trying to gain eyeballs and followers. Social media experts will tell you that content is king, but how do you write good content? Margaret Andrews will help you improve your content, make it more engaging, and attract a loyal audience. When readers are engaged, they will "stick" around for more. With her humorous take on the basics of writing, particularly for personal blogging, Andrews will teach you how to "write more better" and attract those "sticky readers."
Margaret Andrews is a freelance writer with an online humor column, Nanny Goats in Panties, which began in 2005 and was voted Best Local Blogger for the Sacramento area in the KCRA3 A-List for 2011. Born in Sacramento, CA, in 1965 and graduating from Humboldt State University with a degree in Computer Information Systems in 1989, Andrews moved to Los Angeles in 1992 where she was a software developer, competitive beach volleyball player, and improvisational theatre performer. In 2009, she moved back to Sacramento and is now a journalist for Carmichael Patch. Andrews's first book, "Sticky Readers: How To Attract a Loyal Blog Audience by Writing More Better" was published in June 2011. Her other writing appears in the video game Coconut Queen, and in journals such as Toasted Cheese and Long Story Short.
Margaret writes the book as though she is talking to you, guiding you through the wilds of the Internet. Her conversational style eases you into learning. It doesn't get in your face with lists and jargon all over the place. However, what she teaches you is the core of good content. It's the basic rules of writing told in a way that everyone should be able to understand and find entertaining.
Essential to learning, she uses examples of how to create good content. We've all heard about how "content is king", but until now, no blogger or social media maven ever seemed to be able to break it down into concise elements to show us what it should look like.
This is my favorite part from Sticky Readers:
"Now, if you want friendly debatable comments then just say you like chocolate and leave the foreign intergalactic policy to other bloggers who can take the heat when Joe Neptune Hater makes a bunch of offensive comments about Andromedan stereotypes, calling anybody who disagrees with him many vulgar space dust names."
Margaret also attempts to dispel the myth about writer's block by reminding writers that inspiration really is what you want. She says that you have it even in the mundane if you just take a moment to notice.
Personally, I think this book is a great read for all writers, not just bloggers. It's a fairly quick read, but great to have around as a source of inspiration when you feel like you have fallen into a writing rut.
Margaret Andrews' Sticky Readers, is packed with information and far from boring. I am excited. I learned so much with so little effort. My greatest pleasure was reading everything I personally needed to know. I read the first two pages and knew this book was one of those rare finds one vows to keep forever. When I find a "keeper book", I have a habit of penning my reactions to the author's words while I read. Along with a lot of aha's, I noted how Margaret's suggestions answered my questions and how her advice gave me a can-do attitude. And, she does so with unique, laugh out loud humor.
No one reading your blog?
On the verge of hitting the delete blog key?
Feh! says Margaret Andrews.
And before you go and trot out the "I don't have anything to write about" excuse
be warned, she's not buying it.
You have plenty, you're just not paying attention.
Sticky Readers: How to Attract a Loyal Blog Audience by Writing More Better is a witty, helpful guide not only for bloggers but for anyone who must hold and sustain an audience's attention for more than a fraction of a second. Like a good friend who wants to get you out of a jam, Margaret's honest and funny guide gets right down to heart of the matter right away. You and uh, your writing. Following her advice will improve your blog content, you'll get unstuck and readers will stick around for more.
Other helpful chapters: What tools to carry as a blogger, how to write the all-important opening sentence, how not to bore your readers to death by writing about things that don't have wide enough appeal, and pitfalls to avoid.
I highly recommend this book!