The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career (英語) ペーパーバック – 2012/2/16
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From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'.
In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical.
Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.
"The most compelling parts of this book are the ones that look at the importance of developing and exploiting professional networks. As well as explaining network intelligence, or why your contacts’ contact may be the best source of leads about potential jobs, the book also gives numerous tips - including ones gleaned from the world of online dating - about how best to broker effective relationships" (Economist)
"[An] extremely interesting and informative read" (Bookbag.co.uk)
"Rather than containing the usual tranch of aphorisms and advice on how to create lists of things you want to achieve, The Start-up Of You suggests arranging your career like a business … We challenge you not to be inspired" (PA Life)
"It is the optimism of Silicon Valley that infuses this book: there is still hope for those striving to break into the charmed circle" (Richard Waters Financial Times)
"Being an entrepreneur isn't really about starting a business. It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you're in or want to be in The Start-Up of You holds lessons for success." (Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City)
こうまとめてしまうと実につまらない本に見えるけど、読んでて元気が出ます。LinkedInはもちろんのこと、Flikr, Apple, Facebook, Googleなどベイエリアの先端企業のエピソードが多くちりばめられている。彼らがどんなことを考えているかを知りたい人にオススメ。就活中の学生だけじゃなく、全ての人に出発点であってほしいとのことだ。
1. (Problem) The macro forces of globalization and technology means you can not rely on your employer for a lifetime of employment and learning.
2. (Solution) Given this new reality, you need to run your career like a startup runs its business.
3. (How) Here is how to act like a startup:
a. Never rest on your laurels or give up - hustle (but don't be a hustler) and persevere
b. Pay attention to your competition, striving to own a niche they cannot or do not serve
c. Have a permanent beta mindset: Pursue opportunities by taking intelligent and bold risk (have a Plan A that you specialize in, always be experimenting with Plan B to pivot if desirable with the knowledge that you can always fall back on the safe Plan Z)
d. Build a broad and deep network from which you can collect and synthesize information. Especially build relationships that expose you to different worlds. Share proactively.
e. Have well-planned, prioritized goals AND be flexible
f. Spend time on an ongoing basis figuring out what customers value and pay attention to WHY things are working or not working the world around you
g. Work in markets with natural momentum
h. Join or start groups of high-quality individuals with shared values
Within the first chapter, I stopped for a moment to immediately order another copy, sent to my daughter, who had just graduated university.
Of course, another central role in the book was to take charge of your career and to CREATE opportunities. The author keeps us into it with different examples of different success stories that have followed these leads and principals. It definitely helped me and I'm sure others, to open their eyes and work harder and seize more in my career. In addition, he taught me how to focus sharply while still being flexible for necessary change. He brings examples at how today's business environment is very different that the previous generations and how we need to be ready for it more than ever.
I highly recommend this book to anyone looking to achieve greater heights in business or any other personal project. It is a very easy and enjoyable read and I think that everybody would be able to gain something valuable from it.