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[Denning, Stephen]のThe Springboard: How Storytelling Ignites Action in Knowledge-era Organizations (KMCI Press)
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The Springboard: How Storytelling Ignites Action in Knowledge-era Organizations (KMCI Press) 1 , Kindle版


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内容紹介

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

出版社からのコメント

Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

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  • フォーマット: Kindle版
  • ファイルサイズ: 2831 KB
  • 紙の本の長さ: 247 ページ
  • 同時に利用できる端末数: 出版社からの制限により、この本を同時に読める端末数は最大4台までとなります
  • 出版社: Routledge; 1版 (2012/8/21)
  • 販売: Amazon Services International, Inc.
  • 言語: 英語
  • ASIN: B0094GB1FY
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Amazon.com: 5つ星のうち 4.0 23 件のカスタマーレビュー
2 人中、2人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 4.0 Storytelling phenomenon explained by Denning 2011/4/26
投稿者 A dad - (Amazon.com)
形式: ペーパーバック Amazonで購入
I noticed leaders including short stories in their speeches a lot lately. Also, loads of business books published after The Springboard teach lessons through a story. This is a proven model.

Short stories that illustrate a lesson work because they become part of an organization's culture. Given the way our minds work, it's easy to remember a story. Also, any type of lesson can apparently be put into story form.

Admittedly, I at first thought the notion of putting lessons into stories was a little simple or even silly. But once I learned the reasons why this method works, by reading The Springboard, my outlook changed.
13 人中、11人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 2.0 Some value, but the writing style makes this a boring read 2005/2/10
投稿者 Stacy E. Burrell - (Amazon.com)
形式: ペーパーバック Amazonで購入
Storytelling is an effective way to communicate ideas and gain buy-in, but the story has to be compelling enough to capture and hold attention. This book fails to capture and hold your attention because the author's writing style makes his story of discovering the positive impact of storytelling uninteresting.

There are some positives in the book. If you are involved in knowledge management, you may be able to follow the story a little better. Also, the appendix tells you the essential elements of a springboard story and takes stories in the book and dissects them into those elements. Finally, the book touches both on crafting the story and delivering the story, though neither is treated with a lot of depth.

If you already have experience with storytelling and want a reference on how to apply to business, this book could be useful. However, I would first look for a used copy to purchase.
53 人中、52人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Richly Rewards Patience--LISTEN to the Story He Tells 2002/10/11
投稿者 Robert David STEELE Vivas - (Amazon.com)
形式: ペーパーバック Amazonで購入
If you are impatient, narrow-minded, and opinionated (or overly enamored of your own opinion), don't buy this book. I bought it and eventually read it because someone I respect very much recommended it. I would not have bought it at my own initiative, and part of the my purpose in writing this review is to persuade you to take a chance on this book, whose title, while accurate, may be off-putting to those that think they are serious, action-oriented, "just the facts" get on with it types.
The author has done something special here, and it is especially relevant to those of us on the bleeding edge of change in the information and intelligence industries, each trying to communicate extraordinarily complex and visionary ideas to the owners with money or the bureaucrats with power--neither of these groups being especially patient or visionary.
The book accomplished three things with me, and I am a very hard person to please: 1) it compellingly demonstrated the inadequacy of the industry standard briefing, consisting of complex slides with complex ideas outlined in excrutiating detail; 2) it demonstrated how a story-telling approach can accomplish two miracles: a) explain complex ideas in a visual short-hand that causes even the most jaded skeptic to "get it," and b) do this in such a way that the audience rather than the speaker "fills in the blanks" and in so doing becomes a stakeholder in the vision for change; and 3) finally, provides several useful appendices that will help anyone craft a "story" with an action-inducing effect.
The footnotes and bibliography are sufficient to make the point that this is not just a story, but a well-researched and well-documented real-world experience of great value to any gold-collar revolutionary struggling to overcome obstacles to reform.
8 人中、7人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 An eye-opener, must-have for change and KM projects 2002/11/14
投稿者 Daniel Kuperman - (Amazon.com)
形式: ペーパーバック Amazonで購入
As someone involved with leading change in my organization as well as knowledge management programs, I found this book really helpful. It is not a "how to" book, although the author does give you some step-by-step guidance with the appendix, but rather a "why you should" type of book.
It advocates the use of storytelling for leading change and it uses the World Bank as the example. The comparison with greek philosophers and other classic works may sound a bit boring at first but it just gives you more food for thought on why storytelling has been used for such a long time. And it also gives more credibility to the text, you know that this guy is not a hot-shot consultant who is just trying to sell an idea.
One of the best things about the book is that the author also shares what went wrong and what he should have done differently. Very difficult to find such a thing among other business books (they all seem to be claiming to be the silver bullet).
Finally, it is a great eye-opener and can give you some insights on how to use storytelling in your day-to-day activities. If you're into knowledge management, this is a must-have.
5つ星のうち 4.0 Four Stars 2017/4/2
投稿者 TimT - (Amazon.com)
形式: ペーパーバック Amazonで購入
Great advice on how to get people to understand data and be on your side rather than nitpick.
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