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Selling Like We're Human: A roadmap to selling from the heart in a new business world! (The Gentle Business Revolution) (English Edition) Kindle版
Finally! - A sales book for heart-centered entrepreneurs, coaches and consultants!
Are you ready to build a purposeful and profitable business, through fulfilling and human-centered client relationships?
Is selling hard, uncomfortable and draining to you?
Are you tired of the 'always be closing' and sleazy car salesmen approach?
You’re not alone.
It is a revolution pushing up through the cracks of the conventional business world.
A humane revolution.
SELLING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who are interested in selling from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind!
Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to:
- ground yourself in your own worth and gently boost your sales confidence thanks to a newly gained perspective about sales
- bring more of you to your sales, not some prescribed version of who you should be
- get clear on your value and how it is different from what everyone else is offering
- truly empathize with your clients by getting into their heads and learning about their 'anti-hero'
- calculating the tangible and intangible value of your offering
- revisiting your sales funnel and empowering your client with signposts
- and finally ditching the sales script and instead designing your own gentle sales conversation
"If there's a pioneer in sales, look no further, you've found her in Sarah Santacroce."
-- Jay Magpantay, Founder of Authorjump
"If you're an ethical and caring entrepreneur, this is the last book you'll ever need about sales. "
--Annie Schuessler, Host of Rebel Therapist Podcast
"Sarah Santacroce has done it again! She’s injected sanity and heart into the often heartless business realm of sales—just as she did with her previous book, Marketing Like We’re Human."
--Penney Peirce, Author of Transparency, Leap of Perception, and Frequency
- ASIN : B09LCTX3WL
- 出版社 : Sarah Santacroce (2021/11/8)
- 発売日 : 2021/11/8
- 言語 : 英語
- ファイルサイズ : 1143 KB
- 同時に利用できる端末数 : 無制限
- Text-to-Speech（テキスト読み上げ機能） : 有効
- X-Ray : 有効にされていません
- Word Wise : 有効
- 本の長さ : 218ページ
Sarah has created a book and movement which speaks to my very core. She helps readers revisit the traditional online sales funnel and change it into a gentle sales conversation. Like so many business owners, I’m so over the brash and aggressive hype tactics in the online space. They feel inauthentic and sleazy.
Sarah’s book is focused on human-centric selling, which feels in alignment with my core values.
Having the right mindset is intrinsically linked to selling in an authentic way.
I love the holistic approach and how the book is split into the three sections of (1) Being, (2) Knowing, and (3) Doing. Prior sales training has simply focused on the ‘doing’ and never took into account the disposition or energetic makeup of the seller. Thank you, Sarah, for showcasing that sales is not a ‘one size fits all.’
Humane Selling is for you if you care about ‘business for good’ and genuine human connection.
Love, love, love the creed and will be happily linking to this on my website going forward!
As a sensitive soul on an awakening spiritual path, I want to honour the free will of others. I do not want to manipulate, coerce, control or trick others into buying my courses or services. The energy that someone brings with them to the purchase is important. I want engaged and enthusiastic students who are eager to get started. Not people who get buyers remorse because they feel they were coerced or tricked into buying and end up asking for refunds.
And yet, how to avoid doing that but still make sales and sell your offerings? That's been a dilemma for me. So I was delighted to read this book, which is packed full of really helpful ways to make your offerings in an ethical and gentle way. The principles Sarah offers would apply to a broad range of offerings but would be particularly useful for those who use one to one calls in their selling process, as there are some great examples of those in the final section. I plan to adapt some of these techniques at the end of my webinars, as the same principles apply.
It's also a very readable book (I read it right through in 2 days), as Sarah has a lovely light style and makes it feel like she's talking directly to you, as you sit together in a lovely garden having a coffee. Highly recommended for those wanting a way to market and make money without feeling icky about it.
It's beautifully written and also gives some great real life examples for the reader to relate to, which is really helpful. If you're a business owner who is looking for a gentler, more personal way to approach selling this book is for you, whatever stage of business you're at. Highly recommend it.
Selling has always been seen as a war of attrition and combat, top salesmen ( Normally Men) are acknowledged and seen as the warriors of our age.
These techniques have been commoditised into sales scripts and funnel systems and for most that kind of selling often feels comfortable to deliver. Not only that we are all becoming wise to the manipulation and rejecting it.
“Sell like we are Human” is an alternative approach to the sales process that takes out the combat and brings the heart back into the conversation.
The book takes the reader through a series of processes that look at each side of the sales puzzle. It is about personal values, trust and accountability.
For someone who is uncomfortable with the sales process, this book will map out a path to support you on your sales journey.
From the beginning, she establishes a solid foundation with exercises and resources on mindset, confidence, and self-worth, before moving on to describe a sales process that is gentle, slowed-down, and filled with respect for the person in front of you. I will be recommending this book to anyone who cares about creating an impactful sales experience that feels delightful—for both buyer and seller.