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Stephen P. Anderson

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) (英語) ペーパーバック – 2011/6/15

Stephen P. Anderson (著)

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内容紹介

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:

AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?

PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?

THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?

THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?

Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

著者について

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

登録情報

ペーパーバック: 240ページ
出版社: New Riders Press; 1版 (2011/6/15)
言語: 英語
ISBN-10: 0321725522
ISBN-13: 978-0321725523
発売日： 2011/6/15
商品パッケージの寸法: 20.2 x 1.4 x 23 cm
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Amazon 売れ筋ランキング: 洋書 - 187,340位 (洋書の売れ筋ランキングを見る)
- 192位 ─ 洋書 > Computers & Technology > Web Development & Design > User Experience & Usability
- 436位 ─ 洋書 > Computers & Technology > Web Development & Design > Web Design
- 1122位 ─ 洋書 > Professional & Technical > Engineering > Mechanical

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Jennifer Grey

Fantastic introduction to persuasive design

2015年6月29日 - (Amazon.com)

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Anderson puts psychology and technology in a blender and hits frappé in this short and highly-readable primer on interactive design. In chapters thick with practical examples, he covers the basics of aesthetics (particularly as it relates to user experience), persuasive technology, and gamification, all in a laid-back conversational tone. Color illustrations abound, allowing readers to actually see the design elements Anderson discusses in action, as it were.

Given that I read this for a class, I would have appreciated more footnoting/endnoting (he occasionally cites a work, but it's rare), along with a bibliography and glossary at the end, but readers who are just looking at this as a jumping off point for work projects are less likely to notice that lack. Overall, Seductive Interaction Design manages to be both informative and entertaining, proving Anderson can make full use of the tricks of the trade even when his technological medium is old-fashioned paper.

1人のお客様がこれが役に立ったと考えています.

John M

Small and Thorough

2011年6月19日 - (Amazon.com)

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Stephen Anderson does an excellent job introducing the questions that we ask ourselves when we visit a website, open software, buy physical products, and gravitate toward certain people. The book's psychological approach to explaining the catalysts and triggers of human behavior is thorough and provides good examples of how to use those triggers to create a lasting and impressionable experiences. There are 25 chapters which are grouped into four sections...see section descriptions or skip to the bottom line.

Section one (Aesthetics, Beauty, and Behavior) covers topics like gestalt principles/psychology, perceived affordances, product credibility and personality, affect, cognition, and association. Anderson makes plenty of references to other quintessential UX books such as Designing with the Mind in Mind by Jeff Johnson, Visual Thinking for Design by Colin Ware, and Emotional Design by Donald Norman. Section two (Playful Seduction) covers ways to engage audiences with positive affective states such as humor, the mystique of unexpected behavior, and `delighters'. Anderson also uses specific phenomenon such as the information gap theory to explain alternate methods of eliminating the feeling of deprivation in users seeking information. Section three (The subtle Art of Seduction) covers some of the covert ways that our behavior is influenced by revealing topics such as the endowed progress effect, default options, and the many interfaces that offer suggestions such as Twitter's `Who to follow'. Topics such as loss aversion were clearly outlined and empowers users to be more aware of the influences we encounter while online. Section four (The Game of Seduction) takes a gamification approach to explaining the intrigue of certain user experiences. Anderson explains the power of `fun' by introducing the elements of game design (challenges, choices, and conflicts)

BOTTOM LINE
This book provided so many examples and references that even a proficient UX specialist would learn something new or easily be referred to other helpful sources of information. Rarely have I found so much information packed into such a short book. I highly recommend the book for newcomers to UX, but I also encourage experienced practitioners to grab a copy for reference.

28人のお客様がこれが役に立ったと考えています.

Ice Cube

Not for Pros

2016年9月11日 - (Amazon.com)

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This is a helpful book for people begining to read about ux and game design. No new insight, it's only a summary of other popular books and research. It serves more as a pitch to the author's deck of cards summarizing the jist of this book. The book of lenses by Jesse Schell is more useful in terms of game design and there are a ton of more useful books in terms of behavior; made to stick, hooked and persuasion are just a few mentioned in this book.

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Amazon Customer

Exactly What I Was Looking For

2013年9月23日 - (Amazon.com)

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I'm not a UX expert, but rather a web developer with a huge desire to take an existing interface and make it more compelling to users. For me, this book was exactly what I needed, because it helped me to better understand the psychological triggers that lead to delight and encourage us to come back for more.

For other developers who've maybe read or try to adhere to the concept of 'don't make me think', this should be the next step along the path to understanding and growing your audience. While an interface that is functional and unobtrusive is great, this book will teach you how make your experience one that will leave a lasting positive impression on its users.

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KKY

Meh

2014年12月8日 - (Amazon.com)

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This book is an overview on different topics. The first chapter about the piano staircase really sucks you in, making you think it's going to be a great book. However, the next few chapters got dry and boring, going over topics or information you probably already knew. For example, visual design is just as important as layout. Overall, I don't think this book lives up to it's name. The material in this book is shallow and does not go in-depth into any topic. If I were to rename this book, I would call it " A Book of User Experience" examples.

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