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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) (英語) ペーパーバック – 2011/6/15

Stephen P. Anderson (著)
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内容紹介

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:

  • AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
  • PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
  • THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
  • THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

著者について

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

登録情報

  • ペーパーバック: 240ページ
  • 出版社: New Riders Press; 1版 (2011/6/15)
  • 言語: 英語
  • ISBN-10: 0321725522
  • ISBN-13: 978-0321725523
  • 発売日： 2011/6/15
  • 商品パッケージの寸法: 20.2 x 1.4 x 23 cm
  • おすすめ度： この商品の最初のレビューを書き込んでください。
  • Amazon 売れ筋ランキング: 洋書 - 124,796位 (洋書の売れ筋ランキングを見る)

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27 人中、26人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0 Small and Thorough 2011/6/19
投稿者 John M - (Amazon.com)
形式: Kindle版 Amazonで購入
Stephen Anderson does an excellent job introducing the questions that we ask ourselves when we visit a website, open software, buy physical products, and gravitate toward certain people. The book's psychological approach to explaining the catalysts and triggers of human behavior is thorough and provides good examples of how to use those triggers to create a lasting and impressionable experiences. There are 25 chapters which are grouped into four sections...see section descriptions or skip to the bottom line.

Section one (Aesthetics, Beauty, and Behavior) covers topics like gestalt principles/psychology, perceived affordances, product credibility and personality, affect, cognition, and association. Anderson makes plenty of references to other quintessential UX books such as Designing with the Mind in Mind by Jeff Johnson, Visual Thinking for Design by Colin Ware, and Emotional Design by Donald Norman. Section two (Playful Seduction) covers ways to engage audiences with positive affective states such as humor, the mystique of unexpected behavior, and `delighters'. Anderson also uses specific phenomenon such as the information gap theory to explain alternate methods of eliminating the feeling of deprivation in users seeking information. Section three (The subtle Art of Seduction) covers some of the covert ways that our behavior is influenced by revealing topics such as the endowed progress effect, default options, and the many interfaces that offer suggestions such as Twitter's `Who to follow'. Topics such as loss aversion were clearly outlined and empowers users to be more aware of the influences we encounter while online. Section four (The Game of Seduction) takes a gamification approach to explaining the intrigue of certain user experiences. Anderson explains the power of `fun' by introducing the elements of game design (challenges, choices, and conflicts)

BOTTOM LINE
This book provided so many examples and references that even a proficient UX specialist would learn something new or easily be referred to other helpful sources of information. Rarely have I found so much information packed into such a short book. I highly recommend the book for newcomers to UX, but I also encourage experienced practitioners to grab a copy for reference.
1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 3.0 Not the easiest book to read, but some hidden gems within 2017/4/11
投稿者 C. Raven - (Amazon.com)
形式: Kindle版 Amazonで購入
While the book is well researched and the author clearly experienced in the field, I found the style of writing a little too reminiscent of a high school text book for my taste, with innumerate real world examples laid out back to back as though little more than research notes.

That said, several of the sites and books referenced have proven useful to me. In short, the book has most merit for it's research content, and would fit well in the library of someone seeking a filling summary of related research or real world examples, but at the cost of a somewhat dry sandwich to eat along the way...
5つ星のうち 4.0 Fantastic introduction to persuasive design 2015/6/29
投稿者 Jennifer Grey - (Amazon.com)
形式: ペーパーバック Amazonで購入
Anderson puts psychology and technology in a blender and hits frappé in this short and highly-readable primer on interactive design. In chapters thick with practical examples, he covers the basics of aesthetics (particularly as it relates to user experience), persuasive technology, and gamification, all in a laid-back conversational tone. Color illustrations abound, allowing readers to actually see the design elements Anderson discusses in action, as it were.

Given that I read this for a class, I would have appreciated more footnoting/endnoting (he occasionally cites a work, but it's rare), along with a bibliography and glossary at the end, but readers who are just looking at this as a jumping off point for work projects are less likely to notice that lack. Overall, Seductive Interaction Design manages to be both informative and entertaining, proving Anderson can make full use of the tricks of the trade even when his technological medium is old-fashioned paper.
5つ星のうち 4.0 Insightful and well referenced 2014/3/19
投稿者 Christopher - (Amazon.com)
形式: Kindle版 Amazonで購入
This book gave me new and valuable perspectives on a design project I am working on. The ideas are well thought out. The author is intelligent and modest with a clear and easy to follow style.

More and more it seems as though emotion is what drives decision, so it is therefore important to understand how certain products have an effect on our emotions. It is important to understand how to effect emotion in others through design and testing.

If you are designing a novel concept of doing business then you should read this book. It will offer guidance and reference.

Even if you are doing business as usual, putting good use of some of these techniques in subtle ways will probably put you in successful regards with your customers and clients.

We create seductive design to introduce the world to our true potential and missions. If our missions and purposes are great then customers will fall in love, that is if we behave in such a way as to be lovable also. This is where design plays a part by inspiring emotion to get us to do the right things. In doing the right things, we feel good. Feeling good about what we do, does make this world a better place.
1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 4.0 Definitely good, but not great 2013/4/13
投稿者 jmarek - (Amazon.com)
形式: ペーパーバック Amazonで購入
This book covers a lot of useful information about effective user experiences and tactics for engaging the users, and it includes references to great books where it got information from. Overall, I think I learned a lot from it.

My two main complaints with the book are:
1. It relies too heavily on other people's research and analysis; it seems that the author is excited about interface design, marketing, and customer "seduction" techniques, but hasn't taken the time to truly digest them and make sense of them in his own way.
2. As a result of complaint #1, some parts of the book are choppy, not flowing very well, especially near the end.

I think that if the author took more time to understand and communicate the topics he discusses deeper, it might have been a great book, but in its current shape, it's about a 3.5 or 4 star book.
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