Search Engine Optimization (SEO) Secrets (英語) ペーパーバック – 2011/3/29
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Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
- Understanding Search Engine Optimization
- Relearning How You See the Web
- Picking the Right SEO Tools
- Finding SEO Problems
- Solving SEO Problems
- SEO Best Practices
- The SEO Consulting Process
- Comprehensive Site Audit (Informational Website)
- Comprehensive Site Audit (E-Commerce Website)
- Understanding the SEO Industry
- Search Engine Verticals
- Optimizing for Alternative Search Engines
- Setting Up a Testing Platform
- SEO Resources
- Attending SEO Conferences
Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.
Guys, this book is amazing. The moment you get it, you get the feel like you're reading a doctors pro guide to fix a heart.. It takes SEO to the professional level.
Most books I read on marketing, are a waste of money, and time that is worth money. Most books just spit the same water as every single site out there trying to put together what's-suposed to be 'content' but ends up looking like a keyword mob..
When you get someone to give out a book on SEO, you should think twice if that person is really going to reveal information that people takw thousands of dollars for.
This book is an exception. He really shares some secret knoledge that can help you out. He admits in the begining that the reason he is doing this is because he knows that he cant even compete with all the SEO companies, that come a dime a dozen.. But with this book he will get a name and whatever,,
If you guys have questions, here is my email [...]
I can't improve much on that except to say that Danny Dover delivers on every count. And the information is well presented in a captivating style, inspiring me to pursue the next level of expertise as I learn to implement each step from the beginning.
I'm on chapter 3, page 64. These tools are familiar to me, but now I have a better working knowledge, that will stick in my brain because I understand them better, after reading his book.
I did an overview reading of it first, and now devote time each week to work on a chapter section as I progress through the book, again. I confess I do a little curious skipping around now and then, just for fun. Especially, parts on setting up a website and webpages. I need to revamp a website I built from scratch which is currently parked.
Danny Dover also skillfully and accurately delivers extremely helpful downloads. They are easy to obtain ... every link works perfectly, instructions for downloads, too. I appreciate that.
For instance, there's a Beginner's Guide from SEOmoz.org ... a lively, well-known expert presence in the SEO world ... who have worked with Danny Dover. Also, a Web Developer e-book for more advanced folks or for when you get to that point. And an e-book on Consulting.
The information is valuable, easy to understand and follow along, even at my present level of expertise ... which I discovered on one of my curiosity trips into the more advanced areas.
This book has a reserved spot on my "easy to reach" reference shelf. My advice? ... Quit stressing over algorithms and avail yourself of this book, Search Engine Optimization Secrets, by Danny Dover.