Your Roadmap to Achieving Sales Success is a practical, no-nonsense guide for anyone looking to forge a successful career in B2B sales. It purposefully doesn't deliver any new, ground-breaking revelations about selling. Instead it delivers good, common sense insights into B2B selling and provides the reader with a solid foundation on what is required to enjoy success in the most rewarding of careers…sales.
Moloney distills over 40 years of sales and business development experience into a handbook that provides readers with a thorough understanding of the basics of B2B sales. Basics that unfortunately many new to sales, and not so new, fail to learn, fail to adopt or simply believe are no longer appropriate in an environment full of hype about Sales 3.0, sales automation, social selling and artificial intelligence.
But Moloney doesn’t ignore the changes that are happening and helps the reader understand and stay relevant in this changing environment.
Your Roadmap to Achieving Sales Success isn’t just a sales book, it’s an essential manual that anyone new to B2B sales, or those more experienced looking to refresh their knowledge on sales basics, should work through page by page; do all the exercises, write in the margins and use as their essential guide to sales success. It is a practical and compellinghandbook and even more significant, is that it’s an excellent resource for assisting sales managers in coaching their team members.
Wayne Moloney is a business strategist who has a passion for sales, marketing and business development. He has held leadership positions in these areas, as well as in the roles of General Manager and Managing Director building businesses across the continents of Australia, Asia and Europe. Wayne's four decades of experience in sales and business development is not constrained by industry. With a belief that business management and sales development are processes that transcend the specificity of a product and service, he has successfully applied his principles to businesses as diverse as construction, fluids handling, manufacturing, pollution control, software development, telecommunications, education and many more. After leaving the corporate world Wayne has built a career as a sales consultant, mentor and trainer and is a foundation member of Sales Masterminds Australasia. Wayne isn't afraid to call himself a salesperson. He's proud to wear the badge and share his experience to help others enjoy success in the wonderful career of sales.