You will understand how both sides - the retailer and the customer - react to the different approaches and the retailer's swing and the consumer's pop style. If you are simply curious about mobile Apps for retail, you will be guided through the m-evolution based on real stories that represent the stepping stones for the retail industry.
By reading this highly focused book, you will:
-Understand why connected-commerce is not just a trend
-Embrace the changes through understanding e-tail and the m-customer profile
-Understand the range of impacts of mobile adoption in retail
-Appreciate the new omni-where: learning to believe in the new retail formats as something great for everyone.