Resonate: Present Visual Stories that Transform Audiences ペーパーバック – 2010/9/28
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Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action
Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.
Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.
- Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth
- Focuses on content development methodologies that are not only fundamental but will move people to action
- Upends the usual paradigm by making the audience the hero and the presenter the mentor
- Shows how to use story techniques of conflict and resolution
Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
a lavish, coffee table-style book packed with useful and adaptable techniques for improving your presentations Resonate商品の説明をすべて表示する
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What it takes: probably a lot more than what you can expect to realistically get from a book.
That said, I think this book does a great job of trying to get you to think about presentation from different angles and for different audiences. The graphical depiction of the "flow" of a presentation may "resonate" with a more analytical reader while the emotional appeal of story-telling (and examples therein) may help others make more sense of the information. Overall, I think this is a tough book to write because a great deal of unique, hook-driven presentation is practice, creativity, and instinct, but Duarte gives a lot of really good examples to research further and examine critically. In addition, the book is well designed and contains several points of entry into the meat of the text (such as info-graphics, pull quotes, photos, etc.) that break up pages into manageable chunks. Text-wise, it is easy to digest without feeling like you've lost any important information to decoration.
Overall, I think this is a really great way to look at presentations (and no, it doesn't tell you not to use facts and to only use emotion only, as a negative review prior to mine stated. That's just silly.)
I don't think you're going to read the book and suddenly make killer presentations that cause people to leap to their feet and give you a standing ovation, but I would say that about any book. It simply offers new ways to look at information and to re-imagine it in a way that will hold the interest of the audience better than what you've been doing over and over again already.
The woman has the determination of a fighter, the presentation of an artist and the creativity of an inventor. Anyone who will stand in front of any audience to preach an idea of any proportion should read this book.
The story telling is usually a gift; you either have it or you don't. Nancy teaches us how to develop the ability to become better presenter and use story telling technique that she developed.
If you will present to your customers' management, your CEO, or even to TED crowd .. then please do yourself a favor and buy this book.
It's not just another business book. It runs deep and helps with a thought process. It brilliantly and visually presents concepts. I'm struggling for words because, oddly, I don't want to give away any of it! Can you give away the plot of a 'business' book? Well, if the book tells a story you could. So I won't.
I want to say this too. I read a lot of business related books and lately have been just burned out by all the shallow stuff and rehashes of old ideas. I mean really burned out from hearing the same old stuff. That said, I was thrilled from the first page of this book to find good, solid thinking presented in a fresh and exciting way. Also, my biggest fault with business type books is that they are long on what we should not do, short on what to do and completely lacking on HOW TO. Not this book. You get plenty of "how to."
My best clients will get this book as gift.