Re-Imagine! ペーパーバック – 2009/7/1
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It's crunch time - learn to re-write the corporate rule book with management guru Tom Peters Discover how to re-write the corporate rule book with this new edition from the world's most influential management guru, Tom Peters. See how he predicts the death of bureaucracy and why he thinks business is cool. Develop strategies to get ahead of the competition and become an enterprising, ideas-driven organisation, one that empowers individuals so you become a business known for innovation and excellence. A wake-up call for managers and executives everywhere who want to stay ahead of the game and get on the route to innovation for business excellence.
'[Peters] is to business what [Dr] Robert Atkins is to the obese.' Evening Standard 'Complacency Is the Enemy of Modern Management. The latest book by Tom Peters is an iconoclastic, even nihilistic, rant. It's a blast and highly provocative.' Management Today商品の説明をすべて表示する
This is a very uplifting books making us feel better, and a very low price comparing with the materials you get. One day of Tom's seminar (frequently held, always full) will cost you 400 USD and he will speak probably only a small portion of what you can learn from this book.
The content is very diverse with a lot of materials stuck inside ranging from salesmanship to woman to brand you to design, which you can pick and enjoy from any page with great fun.
DK, which is famous with the illustration and graphic heavy books, is a very suitable publisher for Tom's book. So here is a good match and a big resource of business enjoyable book.
I am glad that the books get back to the tone of Circle of Innovation and bringing a lot of enthusiatic design and words.
I agree that Tom's approach is not very quant like the one we learn from the MBA program (I am in University of Chicago program myself) but we should consider that quantitave and basic analysis is not the only way to approach success and life. Tom comes from Stanford and he has left behind his "numbers" approach and in some way become the guru of the new age. Always relentless and goes against the tide.
I have bought 5 copies for myself and my friends!
Cheers and congratulation to Tom! HE IS A PLAYER.
But the book itself is disappointing in its format. It is very fragmented and looks like a cartoon. Instead of a main text area, the pages are divided into various boxes and shades. It is difficult to read the book coherently and also difficult to take the book seriously.
fragmented and looks like a cartoon.
1. His book is a chaotic hodgepodge of loose ideas.
2. The essence of the book can probably be summarized on no more than one page. The book is EXTREMELY repetitive and thin on essence.
3. Although Tom Peeters probably believes that his 'layout' and pictures 'add value' to his ideas, it is extremely bothering to me. It makes the whole thing a very hard read (to stay focused and keep my attention) and often is literally difficult to read (when things are written on a gray background, for example). Each time I read for about two hours in this book, my eyes started to hurt (and I read a lot).
Beside the layout, Tom Peters likes to dramatize things. For instance, as far as I can understand, Tom Peters predicts that entrance to the workplace in future will be reserved only for people who are extremely risk-minded, real leaders, with lots of skills, and a huge set of talents. All other people are lost for society and will be without a job. So, this makes that about 95% of all people will be jobless and moneyless. I can also make a prediction: if this will become true, the world will turn into chaos comparable to the world described in the 'Mad-Max' trilogy (i.e, social unrest, extremely high crime rates, and civil war).
And to top it all: I also bought Tom Peeters 'essentials' on talent, design, and leadership. And what did I find out? The essentials are simply made up of LITERAL chapters of 'Re-imagine.' This means: there is nothing new inside. Nice move: writing one book, and extracting 4 'essentials' from it = 5 books from which to make money while only taking the effort to write a single book...
The references to white-collar jobs being replaced by a cheap microprocessors or cheap labor was right on the mark. Thoughts were freely borrowed from others such as Pink's "Free Agent Nation," but that's ok.
The lists of sources referenced throughout the book were worth the price of the book. It reminded me a bit of reading about the sources of tools in the Whole Earth Catalog in the old days.
Overall re-imagine is a timely, relevant, thought provoking, and well-reasoned call to action (consider the points or suffer the consequences).