The Product Manager's Handbook (英語) ハードカバー – イラスト付き, 2011/8/17
Linda Gorchels serves on the Executive Education faculty of the University of Wisconsin-Madisons School of Business. She is the author or coauthor of several business books, includingThe Product Managers Field Guide and The Managers Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others. She lives in Madison, WI.
- 出版社 : McGraw-Hill; 第4版 (2011/8/17)
- 発売日 : 2011/8/17
- 言語 : 英語
- ハードカバー : 392ページ
- ISBN-10 : 0071772987
- ISBN-13 : 978-0071772983
- 寸法 : 16.26 x 3.3 x 23.11 cm
- Amazon 売れ筋ランキング: - 418,734位洋書 (の売れ筋ランキングを見る洋書)
This book shared not only an good overview, but an framework with a lot of useful methods and examples from practicing PMs. A must have for everybody dealing in one of the different PM roles or interested in the field.
If you are absolutely new to the work force and are wondering what is product management, then this might be a good start. However if you are looking for practical information as an experienced professional growing in the Product org or is moved into the Product org, please look elsewhere - would recommend that you look for something that is industry specific.
By writing a book that is generic, the author has ended up creating a very high overview which unfortunately has no practical value. I am told the previous version of the book was much better, but after this one I don't have the courage or appetite to look for it.