通常配送無料 詳細
通常1~4週間以内に発送します。 在庫状況について
この商品は、Amazon.co.jp が販売、発送します。 ギフトラッピングを利用できます。

お届け先住所
アドレス帳を使用するにはサインインしてください
または
-
正しい郵便番号を入力してください。
または
+ ¥ 257 関東への配送料
中古品: 非常に良い | 詳細
発売元 thurmanbooks
コンディション: 中古品: 非常に良い
コメント: イギリスより発送。土日祝日を除き8~10営業日で配送可能。商品やサービスにご不満な場合は、返品・返金を保障いたします。
この商品をお持ちですか? マーケットプレイスに出品する
裏表紙を表示 表紙を表示
サンプルを聴く 再生中... 一時停止   Audible オーディオエディションのサンプルをお聴きいただいています。
この画像を表示

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets (英語) ペーパーバック – 2016/6/14


その他(2)の形式およびエディションを表示する 他のフォーマットおよびエディションを非表示にする
Amazon 価格
新品 中古品
Kindle版
"もう一度試してください。"
ペーパーバック
"もう一度試してください。"
¥ 2,313
¥ 1,612 ¥ 1,693

AmazonStudent

Amazon Student会員なら、この商品は+10%Amazonポイント還元(Amazonマーケットプレイスでのご注文は対象外)。

click to open popover

キャンペーンおよび追加情報

Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。

  • Apple
  • Android
  • Android

無料アプリを入手するには、Eメールアドレスを入力してください。


商品の説明

内容紹介

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

レビュー

I can't overstate how much these guys are the heaviest lead foot on any gas pedal in Silicon Valley. -- Peggy Burke, branding and design guru to Silicon Valley, founder of 1185 Design Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity. -- Marc Benioff, Chairman and CEO, Salesforce Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies. -- Jim Goetz, Partner, Sequoia Capital Business leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen. -- Mike Maples, Funding Partner, Floodgate Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes. -- John Bertrand, Americas Cup winner, Olympic medalist Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley. -- Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund The news is out, it is not start-ups that count but those that are first to global scale: Category Kings. The authors write intelligently and entertainingly about the scale-up process and how it can be systematised and engineered. This is an easy book to read on a very complex and important topic. The paranoid will be sure to read it first. And only they survive. -- John Taysom, an early investor in 17 public technology companies, co-founder of Privatar and a visiting professor at the University of Cambridge Smart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book. -- Nick Holzherr, CEO of Whisk.com Smart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book. -- Nick Holzherr, CEO of Whisk.com

商品の説明をすべて表示する

登録情報

  • ペーパーバック: 272ページ
  • 出版社: Piatkus Books (2016/6/14)
  • 言語: 英語
  • ISBN-10: 0349411360
  • ISBN-13: 978-0349411361
  • 発売日: 2016/6/14
  • 商品パッケージの寸法: 23.5 x 2.1 x 15.6 cm
  • おすすめ度: この商品の最初のレビューを書き込んでください。
  • Amazon 売れ筋ランキング: 洋書 - 63,676位 (洋書の売れ筋ランキングを見る)
  • さらに安い価格について知らせる
    この商品を出品する場合、出品者サポートを通じて更新を提案したいですか?

カスタマーレビュー

Amazon.co.jp にはまだカスタマーレビューはありません
星5つ
星4つ
星3つ
星2つ
星1つ

Amazon.com で最も参考になったカスタマーレビュー (beta) (「Early Reviewer Program」のレビューが含まれている場合があります)

Amazon.com: 5つ星のうち 4.5 2 件のカスタマーレビュー
5つ星のうち 4.0 Insightful 2016/9/25
投稿者 Kindle Customer - (Amazon.com)
形式: Kindle版 Amazonで購入
Insightful book.....thought provoking and definitely recommended for all those who want to stand out in the crowd. He different not better....
5つ星のうち 5.0 Practical Insights and Tools that are Helping Me Run My Company 2017/2/25
投稿者 scot l - (Amazon.com)
I run a business and only have time for books that give me specific, practical ways to grow my company and operate more profitably and make a bigger impact on my team and customers. This book totally changed how I think about our "category". I now have a very specific approach directly from the book I'm using to better communicate who we are and why our ideal customers should choose us so we can dominate our category in the market. If you run a business, you should read this book and do what it says.
5つ星のうち 5.0 Must read for any entrepreneur 2016/9/14
投稿者 Alexander Bugge - (Amazon.com)
形式: Kindle版
Positioning. The Innovators Dilemma. Crossing the Chasm. Play Bigger.
これらのレビューは参考になりましたか? ご意見はクチコミでお聞かせください。