Facebook Twitter LINE
¥ 13,086 + 配送料無料
  • 参考価格: ¥ 15,770
  • OFF: ¥ 2,684 (17%)
残り10点 ご注文はお早めに 在庫状況について
この商品は、ブックデポジトリー (Book Depository) が販売、発送します。
¥ 13,086 + 配送料無料
この商品をお持ちですか? マーケットプレイスに出品する
裏表紙を表示 表紙を表示
サンプルを聴く 再生中... 一時停止   Audible オーディオエディションのサンプルをお聴きいただいています。



The PDMA Handbook of New Product Development (英語) ハードカバー – 2012/12/26

その他(4)の形式およびエディションを表示する 他のフォーマットおよびエディションを非表示にする
新品 中古品
¥ 13,086
¥ 12,831 ¥ 12,749
click to open popover


Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。

  • iOSアプリのダウンロードはこちらをクリック
  • Androidアプリのダウンロードはこちらをクリック
  • Amazonアプリストアへはこちらをクリック





New Product Development is one of the most important challenges facing organizations today.

The Product Development and Management Association (PDMA) Handbook of New Product 

Development 3rd Edition provides an exceptional review of cutting edge topics for both new and 

experienced product development leaders. It offers a comprehensive and updated guide to the

practices, processes and tools critical to achieving and sustaining new product/service development

success in today’s world, delivering valuable information about the fundamentals as well as emerging  

practices such as venturing, virtual product development and the use of social media in NPD.


As the premier global advocate for professionals and organizations working in the fields of new

product/service development, PDMA has assembled in the Handbook unique content on the

critical aspects of product development success including its 2012 Best Practices Research, Lessons

Learned from its Outstanding Corporate Innovator Award Winners and keys to success from

organizations with proven innovation track records.


The 3rd Edition is an essential reference for anyone with responsibility for product development

activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,

 and is relevant for all functions and all product/service industries.  


PDMA is a global nonprofit organization seeking to accelerate the contribution that innovation makes to the economic and professional growth of people, businesses, and societies around the world. PDMA delivers improved organizational performance and individual career growth by offering the latest academically rigorous innovation research, resources for product development and management knowledge, and opportunities for collaboration among an international network of innovators.

Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA member since 1989.

Sally Evans Kay has been active in PDMA since 1988 both nationally and at the chapter level and currently chairs The Outstanding Corporate Innovator Award Committee.

Rebecca J. Slotegraaf, PhD, is Associate Professor of Marketing and Whirlpool Faculty Fellow at the Kelley School of Business, Indiana University. She serves on the editorial boards of the Journal of Marketing, Journal of Product Innovation Management, and others.

Steve Uban, PE, NPDP, has been a practitioner in research and new product development for almost 40 years. Mr. Uban is a Professional Engineer and Certified New Product Development Professional and is on the board of the PDMA Foundation.


  • ハードカバー: 504ページ
  • 出版社: Wiley; 3版 (2012/12/26)
  • 言語: 英語
  • ISBN-10: 9780470648209
  • ISBN-13: 978-0470648209
  • ASIN: 0470648201
  • 発売日: 2012/12/26
  • 商品パッケージの寸法: 16.3 x 3 x 24.4 cm
  • おすすめ度: この商品の最初のレビューを書き込んでください。
  • Amazon 売れ筋ランキング: 洋書 - 81,633位 (洋書の売れ筋ランキングを見る)
  • さらに安い価格について知らせる

  • 目次を見る




Amazon.com で最も参考になったカスタマーレビュー

Amazon.com: 5つ星のうち4.3 19 件のカスタマーレビュー
5つ星のうち4.0Industry standard
2018年12月12日 - (Amazon.com)
5つ星のうち5.0Must have for product managers
2015年9月21日 - (Amazon.com)
Luis S.
5つ星のうち5.0Everyday reference
2015年3月29日 - (Amazon.com)
Author Don Massenzio
5つ星のうち4.0Very helpful
2015年1月27日 - (Amazon.com)
Jerome McGinn
5つ星のうち5.0Five Stars
2015年3月24日 - (Amazon.com)