The New Digital Age: Reshaping the Future of People, Nations and Business (英語) ペーパーバック – 2014/1/30
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'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century ...Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson
This is a book that defines both the nature of the new world which the internet is creating; and its challenges. It describes a technological revolution in the making. How we navigate it is a challenge for countries, communities and citizens. There are no two people better equipped to explain what it means than Eric Schmidt and Jared Cohen' Tony Blair 'At last, a brilliant guide book for the next century - what the future holds for entrepreneurs, revolutionaries, politicians and ordinary citizens alike. Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives. This book is the most insightful exploration of our future world that I have ever read, and once I started reading I was simply unable to put it down' Sir Richard Branson 'Every day, technological innovations are giving people around the world new opportunities to shape their own destinies. In this fascinating book, Eric Schmidt and Jared Cohen draw upon their unique experiences to show us a future of rising incomes, growing participation, and a genuine sense of community - if we make the right choices today' Bill Clinton 'Eric Schmidt and Jared Cohen's thoughtful, well-researched work elucidates the staggering impact of technology on our daily lives, as well as what surprising and incredible developments the future may hold. Readers might be left with more questions than answers, but that's the idea - we are at our best when we ask "What's next?"' Elon Musk 'Eric Schmidt and Jared Cohen have produced a searching meditation on technology and world order. Even those who disagree with some of their conclusions will learn much from this thought-provoking volume' Henry A. Kissinger 'The New Digital Age is must reading for anyone who wants to truly understand the depths of the digital revolution. Combining the skills of a social scientist and a computer scientist, Cohen and Schmidt blend the technical and the human, the scientific and the political, in ways I rarely saw while in government. They challenge the reader's imagination on almost every page. Indeed, what will be the impact of virtual and physical worlds coexisting, the first generation of humans to have an indelible record, or more frequent revolutions without resolution as the digital age nurtures more celebrities than leaders. And these questions are just the beginning. Read on' General Michael Hayden, former Director of the CIA 'This is the book I have been waiting for: a concise and persuasive description of technology's impact on war, peace, freedom and diplomacy. The New Digital Age is a guide to the future written by two experts who possess a profound understanding of humanity's altered prospects in a wireless world. There are insights on every page and surprising conclusions (and questions) in every chapter. For experts and casual readers alike, Eric Schmidt and Jared Cohen have produced an indispensable book' Madeleine Albright, former Secretary of State 'This is the most important - and fascinating - book yet written about how the digital age will affect our world. With vivid examples and brilliant analysis, it shows how the internet and other communications technologies will empower individuals and transform the way nations and businesses operate. How will different societies make tradeoffs involving privacy, freedom, control, security, and the relationship between the physical and virtual worlds? This realistic but deeply optimistic book provides the guideposts. It's both profoundly wise and wondrously readable' Walter Isaacson, author of Steve Jobs 'The New Digital Age: Reshaping the Future of People, Nations and Business offers an intriguing fusion of ideas and insights about how the virtual world is intersecting with the "Westphalian order". It seeks a balance between the discontinuities of technologists' "revolutions" and the traditionalism of internationalists' study of states, power, and behaviour. The authors explain that technology is not a panacea, yet the uses of technology can make a world of difference. This book should launch a valuable debate about the practical implications of this new connectivity for citizens and policy makers, societies and governments' Robert B. Zoellick 'Few people in the world are doing more to imagine - and build - The New Digital Age than Eric Schmidt and Jared Cohen. With this book, they are looking into their crystal ball and inviting the world to peek in' Michael R. Bloomberg, New York City Mayor 'We have long needed an incisive study of how the ever evolving world of technology leaves almost no aspect of life unchanged. We have it in The New Digital Age. Eric Schmidt and Jared Cohen offer a rigorous approach to decoding what the future holds in a story that is as well written and entertaining as it is important' General Brent Scowcroft 'Starting with a simple, powerful and terrifying observation - that "the internet is among the few things humans have built that they don't truly understand" - this fascinating book takes you on a wonderfully stimulating and important journey. It will make you rethink your concepts of the digital age, the way the world works, what lies ahead, and what all this means for you, your family and your community. You don't need to know much about technology to benefit from this incredibly insightful book. Using their repeatedly-tested talents and their highly successful experiences, Eric Schmidt and Jared Cohen brilliantly detail for us how the digital age is rapidly altering the balance of power between citizens and governments, between the physical and virtual worlds, and between good and bad. Whether we like or not, technology is fundamentally changing the manner in which we all interact and depend on each other - and in an accelerating manner whose scale and scope remain obscure for too many of us. This brilliant book is a must read for all those seeking to understand, and navigate well a fundamental structural shift that will play a critical role in determining the wellbeing of current and future generations' Mohamed El-Erian, CEO of Pimco Serious and informative ... this is an important book, partly as an account of what may happen, but mainly as a picture of the present mind-set of Silicon Valley Sunday Times Schmidt and Cohen are right to point to the disruptive effects of pervasive new communications medium such as the internet either to liberate or to destabilise, depending on which side of the fence you are on Financial Times The New Digital Age is the most ambitious attempt to date to sketch the contours of the world that will emerge as a result of the penetration of electronic networking into every corner of the globe and every part of people's lives ... the thoroughness is - to use a sophomore cliche - awesome Observer The writers are at their most persuasive when talking about the link between people and technology: their faith in human ingenuity leads to an optimistic vision ... a clear and thorough thesis suggesting that the world we are forging with the web is a better one than we have at the moment Sunday Telegraph The New Digital Age is a considered work The Economist Though Schmidt chairs Google and Cohen runs its think tank, they avoid corporate propaganda in this far-reaching survey i Makes sense of the infinite and terrifying possibilities of tomorrow People Management Google's Eric Schmidt and Jared Cohen tease apart the potential influence of technology on politics, security and daily life in The New Digital Age The Times A perceptive insight into where Silicon Valley is taking us all TLS Books of the Year A serious, informative and important book Sunday Times商品の説明をすべて表示する
With careful analysis of case studies, it provides us a guideline to predict what would happen next. Especially from chapter 4, the future of Revolution. When digital technology has accelerated the speed and size of the demonstration on the street and bring revolution to the nation, however what happen after the revolution and organization change are not able to catch up the demand of people. In that situation, it would leave both parties in a bitter situation. This chapter resonated what's happening in the post-election protest in Malaysia. As Schmidt and Cohen summed up in the subtitle, “Easier to start... But harder to Finish”
This is a book that inspires deep thinking.
The book covers technologies that exist and are on the near horizon as self driving cars that we all saw in The Phantom Car (1956 TV episode) one of the 78 Episodes of "Science Fiction Theatre" of the 1950s. Our cell phone, militantly intent on regulating his daily life, was depicted as a TV in "The Twonky" (1953).
The author throws in some contemporary names and criseses to spice up the possible futures.
I never trust books without foot notes and bibliographies. You never know what is being made up or how it is extrapolated. This book has a fine rich notes section.
This book is a worthwhile read and brings up some unique ideas on how we can use the technology for good or evil in our interactions.
The table of contents tells it all:
Chapter 1: Our future selves
Chapter 2: The future of Identify, Citizenship and Reporting
Chapter 3: The future of states
Chapter 4: The future of revolution
Chapter 5: The future of terrorism
Chapter 6: The future of conflict, combat and intervention
Chapter 7: The future of reconstruction
The future in each of these chapters is simple, we are all connected, we all have information, we are all independent yet we face off against powerful and interventionist forces in nation states creating a struggle with no specific outcome or end.
Really, this could have been a book that defined the digital age -- as indicated in the title -- instead it rehashes things most people already know about without getting behind the drivers, consequences and potential futures. No case studies, few examples, ample assertions and statements that seek to create FUD rather than solve problems.
Not worth your time, regrettably, as the authors pedigree leads you to expect more.
I was apprehensive prior to reading the book. I thought it would be so full of Google geekspeak that it would be beyond my comprehension. To be honest, the book does have a bit of jargon in it; yet that is not the point of the book and should not deter most readers. Nearly all the industry vocabularly may be understood from the context. For those few terms that differ from the norm one may, well, google them. :-)
The book is divided into broad chapters by what might be termed policy concerns. Then the chapters are divided into narrower sub-concerns. This lends the reading to take place in medium-sized sections, with time to briefly put down the book and think between.
If you want to know what the leaders of Google (and for that matter, Facebook, Yahoo, and others) believe about the direction of our world and the ways technology will impact those directions, this is the book for you. Perhaps, like nearly all futurist books, not all of their predictions will happen exactly as prognosticated; yet the possibilities will inspire the reader.