The New Corporate Strategy (英語) ハードカバー – 1988/2/22
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Twenty years ago, he wrote the bible on corporate strategy. Now, Igor Ansoff returns to meet the challenges of todays changing economy The New Corporate Strategy. An indispensable guide to identifying, understanding, and adapting to changes in todays business environment. Heres how to set your companys strategy straight and get the hundred percent effort you need from your people to achieve it. What the experts say about Igor Ansoff and The New Corporate Strategy "Vintage Ansoff, with the kind of updating and currency one would expect from him." E. Kirby Warren Professor of Management and Vice Dean, Columbia University "Igor Ansoff is the father of strategic management. Corporate Strategy remains the most elaborate model of strategic planning in the literature." Henry Mintzberg Bronfman Professor, McGill University "Igor Ansoff has been a pioneer in strategic management for over 20 years. He has written a milestone work." Robert Boyden Lamb Editor-in-Chief, The Journal of Business Strategy
This major revision of Ansoff's ground-breaking Corporate Strategy offers a challenging approach to business strategy and policy. Stresses the importance of understanding the turbulence of the business environment and the need to constantly realign the corporation's strategy. Shows how leadership affects the overall direction of the firm and how to make the development of strategy the unique responsibility of the chief executive, and demonstrates the need to be driven by the environment. Ansoff's treatment is divided into two areas: strategy formulation and general management capability. Specific topics covered include structure of a business decision, synergy and capability profiles, competitive analysis, the need for entrepreneurial capability, four approaches to managing discontinuous change, the accordian method of managing change, overview of strategic behavior, and much more.
However, for every aspiring strategist The New Corporate Strategy is undoubtedly a must read.