Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

無料アプリを入手するには、Eメールアドレスを入力してください。

kcpAppSendButton

購入オプション

Kindle 価格: ¥ 999

¥ 896の割引 (47%)

Kindle Unlimitedのロゴ
100万冊以上を読み放題でお読みいただけます。 詳細はこちら
読み放題で読む
または

これらのプロモーションはこの商品に適用されます:

Kindle または他の端末に配信

Kindle または他の端末に配信

Facebook Twitter LINE
Kindle App Ad
[FitzGerald, Maurice]のNet Promoter - Implement the System: Advice and experience from leading practitioners (Customer Strategy Book 2) (English Edition)

著者をフォローする

何か問題が発生しました。後で再度リクエストしてください。


Net Promoter - Implement the System: Advice and experience from leading practitioners (Customer Strategy Book 2) (English Edition) Kindle版

Customer Strategy (3 Book Series) (3冊) の2冊目

その他(2)の形式およびエディションを表示する 他のフォーマットおよびエディションを非表示にする
価格
新品 中古品
Kindle版
¥ 999
ペーパーバック ¥ 1,895

紙の本の長さ: 249ページ Word Wise: 有効 タイプセッティングの改善: 有効
Page Flip: 有効 言語: 英語
  • この本はファイルサイズが大きいため、ダウンロードに時間がかかる場合があります。Kindle端末では、この本を3G接続でダウンロードすることができませんので、Wi-Fiネットワークをご利用ください。
【買取サービス】 Amazonアカウントを使用して簡単お申し込み。売りたいと思った時に、宅配買取もしくは出張買取を選択してご利用いただけます。 今すぐチェック。



商品の説明

内容紹介

The Net Promoter System is the most popular improvement system on the planet


Here's why: It is easy to understand, and you can learn from those who have done it before.


You know your company can perform better. You want to make it happen. And fast. Your colleagues and friends seem to have great suggestions. You have lots of ideas. Too many ideas. Which ones will make a difference? The customer research you're getting is just not delivering the goods. There are lots of improvement methods out there. Too many. You need a better solution, one that's as credible as it is simple – You need NPS.

A charming but worried colleague...


I remember this one colleague, a woman whose many charms could slay most men. But after a particular marketing meeting she was visibly very distressed. "We had measurements on all these factors," she told me, "but the CEO blew me out of the water." "Convince me," he had apparently said to her, "that any of your 40 or so scales actually matter to our largest customers." Without NPS she had started from the wrong place, and was lucky to keep her job.

"I get it," a CEO at a different firm told me about NPS. "Finally, there's one figure that tells me what I really need to know – are we about to grab their customers, or are they about to come for ours?"

NPS is easy to understand and explain


The Net Promoter System is the most widely adopted measurement and improvement system on the planet. There is a reason. The reason is its simplicity. It is simple to understand. It is simple to explain. Indeed, there is lots of information about NPS on the web and elsewhere. Too much information. Not enough practical advice.

I will help you to understand which methods work and which do not


Which implementation methods work? Which do not? How should you communicate and execute? How can you avoid mistakes others have made? How can you engage customers in your voyage and make them enthusiastic and loyal? How can you move them from saying they will recommend your company to actually doing so?

Great advice with great illustrations


Net Promoter - Implement the System answers these questions and many more. The advice has two great qualities: it is full of implementation stories from a recognized expert, and it is accompanied by entertaining drawings from a recognized artist. Maurice implemented NPS when he was VP of Customer Experience at HP and HPE Software. He also managed the largest NPS community on the internet for six months in 2017: The Net Promoter System Forum on LinkedIn with over 23,000 members. Maurice has been a frequent guest on Rob Markey’s Net Promoter System Podcast, with over 10,000 listeners.

Peter has a doctorate in cognitive psychology from Oxford, and has exposed his art in three countries. His illustrations make many points memorable, and his knowledge has helped work many principles of behavioral economics into the book.

Updated in April 2018


Bain updated the employee NPS concepts in December 2017. I also updated my research on the relationship between employee and customer satisfaction in March 2018. Episode / transaction NPS descriptions needed improvement. All this means an updated version of the book is available in Kindle and print formats since April 2nd 2018.


So here you have it – 'Net Promoter: Implement the System' – a straightforward, very readable book. Ask yourself this question (punk*), why would you not want to read a book that could save your job and / or your firm? You are now just a click or two away from all this knowledge. You know what to do next. (Go ahead. Make my day.*)


*Dirty Harry, of course


This is the second book in the Customer Strategy series.

登録情報

  • フォーマット: Kindle版
  • ファイルサイズ: 34097 KB
  • 紙の本の長さ: 249 ページ
  • 販売: Amazon Services International, Inc.
  • 言語: 英語
  • ASIN: B06XP1K6XK
  • Text-to-Speech(テキスト読み上げ機能): 有効
  • X-Ray:
  • Word Wise: 有効
  • おすすめ度: この商品の最初のレビューを書き込んでください。
  • Amazon 売れ筋ランキング:
  • さらに安い価格について知らせる


まだカスタマーレビューはありません


この商品をレビュー

他のお客様にも意見を伝えましょう

Amazon.com で最も参考になったカスタマーレビュー

Amazon.com: 5つ星のうち4.7 5 件のカスタマーレビュー
Amazon Customer
5つ星のうち5.0In-depth coverage of Net Promoter Score plus excellent real-life examples
2017年5月8日 - (Amazon.com)
Amazonで購入
Amazon Customer
5つ星のうち5.0Great Insights on NPS
2017年6月27日 - (Amazon.com)
Amazonで購入
Amazon Customer
5つ星のうち5.0Excellent reading and compelling message to get things done !
2017年6月25日 - (Amazon.com)
Amazonで購入
Kindle Customer
5つ星のうち5.0Worth a reading. You will not be disappointed
2018年3月15日 - (Amazon.com)
Amazonで購入
Gustavo B B Araujo
5つ星のうち4.0Four Stars
2017年10月21日 - (Amazon.com)
Amazonで購入
click to open popover

注文した商品はどこ?

配送と返品について

ヘルプデスク