The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (英語) ハードカバー – 2011/2/8
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AMBER NASLUND is Vice President of Social Strategy forRadian6, a social media listening and engagement platform. Shefrequently speaks on the topics of social media, communication, andcommunity strategy. Follow her award-winning blog atBrassTackThinking.com.
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I think this is such an important business book that I have placed it in the number 1 spot in my Amazon Store. As stated in the book's introduction "This isn't a book about how to "do" social media. It's a book about how to engineer your business for and in response to what the Web has become."
I have been saying in my presentations for a number of years that preferred tool of the new generation in our workplaces and your newest customers is their smart phone. I have watched my three grandchildren evolve from loving computers when they were children, to their first phones as young teens to smart phones within about a year of their first phone. Young teens now just want a smart phone. The like to skip all that other stuff unless it might be an iPad in addition to their smart phone. It will become very clear to you in reading The Now Revolution that you better understand how this affects your business.
You can see my full review at [...]
The Now Revolution is an essential book that will change your thinking on how your business needs to adapt. It is also an important read for ad agencies to better understand the struggles and mindset for creative solutions for their client's businesses.
This is the first book I've read that takes advantage of Microsoft Tags interspersed throughout the various chapters. These coded tags linked to additional online content, illustrations, video, podcasts and additional materials such as questionnaires, forms, quizzes, etc. A very beneficial addition to the book.
Jay and Amber do a great job of simplfying the steps needed to for a company to change its culture to deal with real-time communication, networking and create a culture that is more social. The book is chocked full of great illustrations, helpful insights and creative ideas.
The book introduces 7 key shifts that business leaders need to address along with laying out a plan for each.
Every person in the C-Suite of your company should read this book. The change in the way that we do business, in real-time, is one that will require the change of your company's culture. You will need 'all hands on deck' to successfully implement and sustain Jay and Amber's guidelines.
While I know the authors personally, I can't say enough good things about this book.
But in an order of fairness, if I had a criticism its that the section on measurement doesn't go deep enough for me. Still, it's not a measurement book. It's a 30,000 foot view. Measurement books exist (Web Analytics 2.0, Social Media Metrics, etc.) but books that tell you how to change your culture to be a social business don't. This one is that.
The marketing world has changed forever and if your business is to thrive it must change as well. People no longer want marketing messages crammed down their throats. They expect conversation and engagement from the businesses they choose to work with and the social networks are one of the best tools we have to engage with them in that fashion.
This is an excellent book for both the newbie and the experienced business owner who is ready to harness the power of the social web and adapt to this new era of real-time business.
On another note, I love the added benefit of extra online content that is presented by using the microsoft tag technology. Just download the special tag reader app for free and then snap a picture of the tag (the weird bar code looking images throughout the book) with your smart phone and you will be taken to a webpage where the extra content is stored.
Employees now need to understand their roles in defining the brand for every customer.
The book is really easy to read, and I think even the un-social will "get it". The use of the Microsoft tags as even more content than ever before - tools that you can then take into your everyday work.
I particularly l loved the notions of The New Telephone and Response-Ability. Social Media is the new telephone of this century as consumers communicate with us at a non-stop pace, but we all need to have the ability to respond if we're to survive, and perhaps dominate the Now Revolution.
If I could have everyone in my organization read one book, it would be this one, and it would be today.
Highly recommend this book by Jay Baer & Amber Naslund for all companies in or looking to get started with a social media program.
Book "The Now Revolution" by Jay and Amber emphasizes on how disruptive technologies have changed the way we run our businesses, respond to consumers and keep audience engaged 24/7. Author talks about the 7 core fundamental shifts that are needed to revolutionize the way we do business. Each shift has been covered in detail along with their importance in the world of social media.
Jay and Amber have done excellent job of managing the flow of information which keeps the reader engaged till the last page. In addition, most of the theory is backed by examples, tips and case studies. Social media tools such as Microsoft Tag and QR codes are used throughout the book to link extra online content such as videos, documents and illustrations thereby engaging the audience.
I personally liked the quiz in chapter 1 as it provides 360 view of assessing cultural issues. Also in shift 3 "Organize Your Armies", author provides a map which details how the old roles have transformed to new roles in world of social media. In shift 6 author talks about how speed of information, size of participants and news can impact the businesses negatively.
Overall I liked the book and strongly recommend kindle version as it is much easier to navigate additional material via links. Have fun reading.
Jay and Amber do a great job detailing the necessary changes businesses must make to engage and respond in real time but also point out it's not a one-size-fits-all playbook. The quietest of voices are magnified on the social web; you here them loud and clear, but does your business? Here's where I get tired. Each shift exhausted me as I realized the sense of atmosphere evoked was one of urgency. Get your wheels in motion and on the humanization highway!
Is your company ready for this and how do you organize staff and processes to make it more social? The book is well structured and practical. The seven shifts are truly chronological in providing step by step guidelines for retooling your business to become more responsive to customers. Case studies and resources provided throughout the book were aligned with subject matter. Loved the tag technology after a coworker pointed out it was not an optical illusion or magic eye I was looking at but a QR code and the useful content within it. The book provided clear demonstration of crisis communication, crisis management and the results encountered by responding as well as those encountered by not responding. What did you learn by responsive communications vs. none at all! Actionable!
This book is ideal and a must read for companies or marketing teams just entering the world of social media as well as those currently participating but need to make improvements to adapt to today's pace and online attitudes.