Microeconomics for Managers (英語) ペーパーバック – 2003/9
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Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter s five forces, signaling, transaction costs, and incentives."
David Kreps is the Adams Distinguished Professor of Management at the Stanford Business School, where, over a forty year career, he has taught courses from Decision Making Under Uncertainty to Managerial Economics to Operations to Human Resource Management. A leading economic theorist, he is a past recipient of the John Bates Clark Medal, a Distinguished Fellow of the American Economic Association, and a member of the National Academy of Sciences. He is the author of six previous books, including Microeconomics for Managers, Game Theory and Economic Modeling, and Strategic Human Resources: Frameworks for General Managers (with James Baron). He lives in Stanford, California.
As a fun piece of trivia, I have to mention that in the Introduction the author mentions that this ridiculous textbook was developed based on him teaching Stanford MBAs and thus it may not be intellectually suitable for programs where people come from poorer caliber. Well, I doubt that many schools use it anyway!