Mattmo (英語) ペーパーバック – 2002/11/1
Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。
A media-independent design studio based in Amsterdam, Mattmo specializes in visual communications and holds to the philosophy that graphic design is all about mood-building and the stirring of emotions. Not surprisingly, intuition and inspiration play a major role in all of Mattmo's creative output. This book is a visual report of their most recent work and includes several projects for which they have won awards. It is divided into three chapters: motion, interaction and print, and each work featured is accompanied by an enlightening commentary on the design process. Examples include a corporate identity program developed for a company that specializes in electronic mail software; thematic websites created for Hewlett Packard; a multimedia event created and staged for Dow Chemicals in The Hague City Hall; and a range of printed materials to promote a television series. Die-cut key tabs aid in navigating the sections.
'We're More Fun than a Barrel of Monkeys' - Mattmo 'Mattmo is not content with considering the object & its relations to the people using it or the Brand & the people that need to recognise it. It explores the total context of the situation & finds new ways of expressing it & creating meaning.' - - from the introduction.