Los Logos 6 (英語) ハードカバー – 2012/9/25
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Gestalten’s best-selling Los Logos series documents and indicates design styles and trends in contemporary logo design worldwide. The highly-anticipated latest edition, Los Logos 6, is the definitive handbook and barometer of recent work. The 400-page compendium returns to the familiar landscape format and features an unparalleled selection of cutting-edge examples from around the globe. The book provides an authoritative overview of current developments and advancements in logo design, the essential creative discipline that defines the visual identity of brands and companies as well as their philosophies. Gestalten’s pioneering Los Logos was published in 2000. As its predecessors, this sixth edition honors and expands upon the work of this acclaimed series, which has often been copied but remains unrivaled. Fully indexed and intuitively structured, Los Logos 6 draws connections between the applications and the fields for which the featured logos were intended. The book not only celebrates the latest innovations in contemporary logo design, but is also a precursor to coming styles and trends.
The only small criticism I have is that the opening article (the Preface) could have been written better. I think it was maybe only a first draft or something. There were a few serious typos. Also the message was a little ambiguous and not really very captivating writing in general. Then again, this is a graphic design book and 99.99% of the book is excellent logos. I applaud the authors for attempting to add more theory or intellectual writing to the book, and I encourage them to improve this to one day match the high level of the rest of the book. =)