Often business books about innovation are more or less the same - this one brings something new to the table. It provides great examples, across industries and time, on how to successfully approach innovation in organizations.
According to Safi Bachall, it is about finding a balance between 'franchise activities' (the things you know already will work) and the crazy stuff (the loonshots). What is really interesting is that, if you do too much of 'franchise activities' you will end up not developing as an organization. However, doing only loonshots will not be the solution either as many of those are likely to fail - finding a structure to nurture both types of activities is according to Safi Bachall what makes companies successful.
I recommend everyone that wishes to get a new perspective on innovation to read this book.
Loonshots (英語) ペーパーバック – 2019/3/19
- 出版社 : Macmillan USA International ed (2019/3/19)
- 発売日 : 2019/3/19
- 言語 : 英語
- ISBN-10 : 1250225612
- ISBN-13 : 978-1250225610
- 寸法 : 15.49 x 2.29 x 23.37 cm