The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up (英語) ハードカバー – 2008/10/2
Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。
People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there?s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it ?the knack,? and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply ?the knack? to their own businesses.
Brodsky and Burlingham offer essential advice such as:
? Follow the numbers?that?s the best way to spot problems before they become life threatening
? Keep focusing on your real goal--it?s amazingly easy to get sidetracked by secondary concerns
? Don?t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur?s reach.
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
A lot of good ideas and stories in this book. Recommended for entrepreneur wannabes and high level managers.
The book is also an enjoyable read, with small anecdotes sprinkled throughout the already prose-like format. The book is filled with Norm's no-nonsense, down-to-earth style. This is the next-best thing to having your own personal business mentor guiding you for less than 20 bucks.
Norm is a numbers sort of guy (which he is fond of pointing out), and that is what many small business owners are most inexperience with. Plenty of his solid and practical numbers-oriented advice grounds this book. The only thing I'd love more of (or maybe this would be more appropriate in a follow-up book) are more details on business formulas and accompanying examples to help figure out your own numbers (like COGS, gross margins, etc.)
All in all, this book is an engaging read and gives you a steady stream of good tips you can actually apply to your business today.
Even if you're not starting a business - a common buzzword in corporate America today is an "entrepreneurial mindset" - and this does it. You'd be surprised how many veteran CEO's in Fortune 500 companies have lost sight of core principles and cannot understand why their business flounders. Take the lessons Brodsky gives and figure out how to apply it on the job, and you will get noticed.