Japanese Graphics NOW! (英語) ペーパーバック – 2001/3/5
BIG IN JAPANEXPLODING WITH EYE-POPPING ORIGINALITY AND FRESHNESS, TODAY'S BEST JAPANESE GRAPHICS HAVE BEEN GATHERED TOGETHER TO MAKE THIS MUST-HAVE GUIDE TO CONTEMPORARY AESTHETICS IN JAPAN. WITH THEIR UNIQUE PERSPECTIVE, THE JAPANESE HAVE A WAY OF LOOKING AT THE WORLD THAT HAS LONG BEEN A SOURCE OF GREAT INTEREST FOR THE WESTERN MIND. HERE, JAPAN'S MOST TALENTED CREATIVE PROFESSIONALS STRUT THEIR STUFF IN THE FORM OF POSTERS, ADVERTISEMENTS, PRINT MEDIA, VISUAL IDENTITY, AND PRINT DESIGN. DIVIDED INTO CHAPTERS BY MEDIA TYPE, THIS HIGHLY VISUAL GUIDE PRESENTS A DIVERSE SELECTION OF GRAPHICS AND INCLUDES AN INDEX OF DESIGNERS, COMPLETE WITH WEBSITE ADDRESSES AND CONTACT INFORMATION. WE'VE ALSO THROWN A DVD INTO THE PACKAGE, ON WHICH YOU'LL FIND A VIDEO TOUR OF THE COOLEST PLACES TO VISIT IN TOKYO, INTERVIEWS WITH ART DIRECTORS, FILMMAKERS, AND DESIGNERS, AND THE LATEST AND GREATEST TELEVISION COMMERCIALS FROM JAPAN.
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As a source of inspiration for graphic designers, this book does a terrific job. I currently have at least 10 pages flagged for follow-up, to use as a launching pad for my next concepts.
The book covers packaging, posters & ads, print, and web design, with each section offering up a visual smorgasboard (or revolving sushi-plate, if you will) of designs, including CDs, logos, ad campaigns, billboards, etc. As an added bonus, the CD offers a visual tour of Tokyo, interviews with prominent people in the Japanese advertising and design world, and samples of ads that have run on television.
All in all, this, as most Taschen books, is a brief, very general survey, with little if no copy, serving to inspire visually rather than educate intellectually. But the price is right, and the book is a great resource for visual designers everywhere.
However, this book is targeted to Graphic Designers since it's called Japanese Graphics Now. I've seen it in detail... it contains a lot of stuff, from letterhead logos, web design, product and packaging design, poster and advertising examples... everything a graphic (or even an industrial) designer wants in a HUGE ammount (this book is really big... hundreds of pages).
The most interesting feature about this book is that the Oriental people, specially the Japanese have such a different notions of visualization and space treatment, that the way they develop graphic projects usually offer very different results to the ones we expect... (A signage project for a hospital IN THE FLOOR ??????????? Come on guys !!...)
Of course everything is very aesthetic and artistic, but all I have to say is that this book is REALLY a mind opener for graphic designers everywhere in the world...