Atlanta breeds its fair share of music milestones and Roscoe Dash will be no exception. The rapper made major notice in '09 with the party-starting radio smash "All The Way Turnt Up!" featuring Soulja Boy. Now, with the release of his debut J.U.I.C.E., and the 1st single "Good Good Night" Roscoe will soon write his own page in history.
Roscoe was an inquisitive and bright child who learn about Hip-Hop from his older brother Erik. "My brother used to make beats in the basement," says Dash. "When he'd leave the house, I'd steal the beats off his computer and record them on a karaoke machine." Dash continued to records songs in his basement and distribute them at school parties. His networking efforts led him to his cousin Torrey "YT" Hood, an investor in the Stone Mountain-based trio Travis Porter. Dash became cool with the group and hung out with them from time to time. One day, in a car on the way to a club in 2009, Dash let YT and Travis Porter member Strap hear a song he'd just recorded entitled "All The Way Turnt Up!"
Within the last few years, Roscoe Dash has had the opportunity to co-write and feature on some of the biggest songs in hip hop. First it was the infectious "No Hands" by Wacka-Flocka (#1 at urban Radio, #2 at Rhythm) and this year it is "Marvin Gaye & Chardonnay" by Big Sean and Kanye West (#1 at Urban, #1 at Rhythm).
Faced with high expectations and aggressive goals, Dash is currently moving forward with his major label project, J.U.I.C.E. A healthy balance of hip-hop, pop, and R&B rhythms, the album is designed to showcase the numerous layers of Dash's talent.
"I Do," featuring K'La opens the effort superbly, sampling Paul Davis's classic "I Go Crazy." The drum programming added to the adult contemporary sample is like a `match made in heaven.' Roscoe delivers, blazing through his rhymes. His partner in crime K'La not only gets it done singing but rapping on the third verse. Overall, "I Do" gets things off to a blazing start. "The Impossible" is an interesting contrast, aiming for lush, contemporary styled R&B production as opposed to overt, southern hip-hop sensibility. The soulful sound is nice, though the overall concept of the cut is a bit off-putting. Dash sings here as opposed to rapping, aiming to be more like, say Drake. It works, though his rapping is more of a `triumph.' Regardless, standout "Good Good Night" infuses more machismo with flashy, hip-hop production, courtesy of producer Kane Beatz. The hook is simple and stupid, yet brilliant: "and we gon' have a good ****** night..." The best line from Dash's rhymes might be "Well I'm excellent, a sexual perfectionist." "Good Good Night" is a highlight.
"Sidity," featuring the ubiquitous Big Sean is enjoyable. Roscoe handles the first and third verses while Big Sean delivers on the second. The biggest quibble against "Sidity" is its length, approaching the five minute mark. "Into the Morning" is shorter, yet a shade less enthralling than "Sidity." The production stands out as always, overloaded and bombastic as ever, with a superb underlying beat. As far as the distinctiveness of the cut, it is just a solid cut and nothing more. The penultimate cut "Very First Time" is an improvement, sampling The Moments's "What's Your Name" with great finesse. Roscoe delivers another capable rap, showing off his burgeoning skill as an southern MC. Closer "Awesome" ends the effort solidly, with little complaint.
Overall, J.U.I.C.E. EP is not the second coming, but it is a solid southern rap EP. In the future, Roscoe Dash needs to ensure his material is as distinct or more distinct than so many of his contemporaries (Young Jeezy, T.I., etc.) so that he can build his on distinct rap persona. Overall, J.U.I.C.E. is worth the listen.
Hooks are infectious and producion is top notch.