The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (英語) ハードカバー – 2005/9/5
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Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.
"The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation
"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc.
"As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World's Fastest Reader"
"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor
"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show
MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.
I was surprised at how much of this I already knew... but that's not the fault of the author. I've been involved in marketing since forever. Solid principles are eternal. If you don't learn them early, you don't survive the marketplace.
On the other hand, I don't regret buying this book. Joyner is one of the top experts in this area of marketing. His book proves that, as he includes lots of insights I haven't seen anywhere else. Those extra tips were worth many times the cover price of this book.
If you're new to marketing, this is probably one of the first books you should read.
If you've been around the block a few times, and you're always looking for more insights, this is also worth buying & highlighting.
On the other hand, if you simply have a casual interest in marketing, or you've been in marketing since forever... check your public library to see if they own this book. If they don't, buy a copy yourself, and then -- after you've read it -- donate it to the library.
This is a classic that belongs within reach of anyone getting involved in marketing, for any reason. If you've been studying marketing and own lots of reports & other books, 90% of this may be "old news" for you. This book may not impress you.
However, that other 10% might be the make-or-break info you need, to get the most from your marketing efforts.
This book delivers on neither of these criteria. It is written in a very chatty (amateurish) manner, which drove my professional brain crazy. I appreciate authors who take a logical well thought out approach-this book, for me, is too scattered and takes too many words/pages to say too little
Thank you, Mark Joyner, for helping us understand how to make a good concept an awesome marketing tool!
The Irresistible Offer is certainly that: honest. Even though it has its flaws--excessive examples, repetition, and at times, opaque theory--it is a book that truly displays the genius and great insight of its author. And you've got to believe (all you The Secret people) that if you seek the truth, the truth will seek you. Herein lies Joyner's gift.
I once read a sales letter of Joyner's that hit to the core, issues I had been having in acquiring all-things-marketing to get my business going. He mentioned how marketers are charging hundreds of dollars for a "box full of 'secrets' that is nothing more than some low-quality audio recordings and poorly edited transcripts?" And how important it is that "A transformation of spirit without a direction and a clear plan might bring you happiness for a while, but if that happiness is not reinforced by real change in the real world, it is always short lived"? Personally, I have chosen to avoid many schemes, internet marketers, and plans or bonus-encrusted list blasts because "quality and value is more important to" me, as Joyner states.
The book certainly has its more general philosophies, but it also gets into enough specifics on Word of Mouth and how to use it in your business to give the reader his money's worth . . . and then some. Great ROI, wouldn't you say Mark? Get it. It's worth every penny.