An Introduction to Behavioral Economics ペーパーバック – 2012/4/10
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The second edition ofthis comprehensive introduction to studying behavioral economics includes recent research and offers an overview of methodology and expanded material on rationality, behavioral game theory and the nature of the role of evidence in testing. More worked examples, real-life cases and end-of-chapter questions are included.
Reviews for the first edition:
"This book provides a superb introduction to the field of behavioral economics, suitable not only as an introductory text, but also as an entry-point for those desiring an engaging overview of the field. By providing his own unique and interesting perspective on the material he reviews, Wilkinson succeeds at the difficult task of holding the reader's interest while providing remarkably comprehensive coverage. This book will help readers to share in the excitement of those currently working in the field." - Professor George Loewenstein, Carnegie Mellon University
"This is a wonderful book that manages to be very timely and up-to-date, balanced, readable, and teachable. This is a major achievement in describing a fast-moving and controversial approach to expanding the scope of economics into its proper psychological foundation." - Professor Colin F. Camerer, California Institute of Technology
"Nick Wilkinson has done a commendable jobL
''This edition has the full potential to continue to serve as a leading textbook in the field of behavioral economics. Its intuitive structure, comprehensive coverage of the topics, and discussion-stimulating case studies will be highly appreciated by the reader. It is rare that a second edition offers such a dramatic improvement, both pedagogically and content-wise. In addition to being a premier text for the upper level undergraduate and graduate students, it is an outstanding reference book for any researcher in the field.'' Natalia V. Czap, University of Michigan
"The second volume expands, and brings up-to-date, this engaging and erudite introduction to the field of behavioral economics. By providing their own unique and interesting perspective on the material they review, the authors succeed at the difficult task of holding the reader's interest while providing remarkably comprehensive coverage. This book will help readers to share in the excitement of those currently working in the field." George Loewenstein, Carnegie Mellon University
"This book provides an excellent overview of the most important advancements in the field of behavioral and experimental economics. It is a brilliant textbook for social researchers, as well as for students interested in this exciting area." Michalis Drouvelis, University of Birmingham, UK
''Behavioral economics has gone mainstream. With its new status comes the demand for it in the undergraduate curriculum. An Introduction to Behavioral Economics is comprehensive, while presented with the minimum technical fuss and replete with examples that are easy to relate to. All in all, it should prove to be a very useful and accessible introductory text at the undergraduate level.'' Sujoy Mukerji, Oxford University, UK
"This book is highly valuable for the field of behavioral economics as it gives a comprehensive overview of both individual decision making and decision making in strategic settings with at least two individuals. It serves very well not only for teaching to graduate and undergraduate students, but also as a reference for specialists." Kirsten I.M. Rohde, Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands
''Behavioral Economics is a wonderful introduction to the emerging field of behavioral economics to advanced undergraduates and masters students alike. It has a comprehensive treatment of individual decision-making, while also covering the more recent developments in behavioral game theory.'' Miguel A. Fonseca, University of Exeter, UK
In short, Wilkinson and Klaes' An Introduction to Behavioral Economics presents an admirable summary of an extraordinary amount of material, but provides the reader with a limited view of the content and potential of the field.
Hugh Schwartz, author of several interview-based studies of decision making, and the more popularly-oriented, A Guide to Behavioral Economics.
The next time I teach the course, I'll use the textbook "Behavioral Economics" by Edward Cartwright (Behavioral Economics (Routledge Advanced Texts in Economics and Finance)). It's written much more clearly and the material's presentation is very coherent (I have received no compensation from nor have any relationship with Cartwright or his publisher. I'm just writing this in the hope that it keeps other professors from making the same mistake I did).
What initially drew me to Wilkinson and Klaes' book is that it covers a wide swath of behavioral economics and provides a number of great real world examples that help students see how behavioral economics matters for real world decision making. In the future, I'll adopt Cartwright's book and supplement it on my own with news items and real world studies.