Randy Cassingham is the author and publisher of This is True -- www.ThisIsTrue.com -- one of the first e-mail newsletters, starting in 1994. Randy quickly realized that spam would not just continue, but grow -- and it's now 90 percent of all e-mail traffic online.
The Spam Primer started as a way to help his readers understand the spam problem, and learn how to cut it back dramatically, while still getting the e-mail they WANT to get (like his newsletter!)
The contents of this brief book covers the things you need to know:
+ Introduction — and Why Randy Cares About Your E-mail Problem
+ Spam: What Is It
+ Who Is Sending Spam
+ How Spammers Get Your Address
+ Keeping Your Address Off Spammers' Lists
+ Spammers Won't "Unsubscribe" You (but how tell When You Can)
+ The Federal CAN-SPAM Law Won't Help You
+ How to Get Legitimate Mail Delivered
+ Filtering Spam
+ How to Help Ensure Your Own Legitimate Mail Gets Delivered
+ Phishing and E-Mail Scams
+ When You Become Part of the Problem
+ Send This to Everyone You Know? No!
+ How I Beat Spam — Without Changing My E-mail Address
+ Reader Questions
+ About the Author
That looks like a lot, but you really can get it all read in just 30 minutes. And Randy's breezy style makes it fully understandable so you can get a handle on YOUR inbox.
Randy and his work have been featured in the New York Times, the Los Angeles Times, Newsweek, Internet World, Playboy, Salon, USA Today, American Journalism Review, Wired, the Washington Post, and many, many more.
The Spam Printer ebook is based on the text at SpamPrimer.com, plus the extensive how-to chapter "How I Beat Spam -- Without Changing My E-mail address" and other material. This gives you the complete picture in one place for the first time.