Internet Commerce Metrics and Models in the New Era of Accountability (英語) ペーパーバック – 2001/7/23
Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。
This book gives e-Commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models -- and a complete set of metrics for evaluating them. Sridhar Jagannathan identifies "atomic" business models that serve as "building blocks" for constructing, understanding, and analyzing complex e-business environments. Jagannathan's five-stack model consists of four horizontal stacks -- platform, content, community and commerce -- combined with a vertical "services" stack that provides value to each horizontal stack. Using this framework, Jagannathan constructs a complete business model for an e-Commerce store, analyzing the economic consequences of key management choices, and providing detailed metrics executives can use in analyzing the consequences of their own decisions. For all e-Commerce entrepreneurs, corporate managers, financial professionals, and consultants.
SRIDHAR JAGANNATHAN is currently the Vice President of Technology for Softbank Emerging Markets with responsibilities for technical due diligence. Prior to working at Softbank, Sridhar was the co-founder and CTO of an e-commerce company and served as Technical Director, Internet and E-Commerce Solutions Group at Oracle Corporation. Sridhar has a doctorate from the University of California, Berkeley and a Master's degree from the Stanford Graduate School of Business.JAY SRINIVASAN is an e-business consultant specializing in industry and market research and has consulted with companies in the B2B market. He was formerly a senior consultant with a Big Five consulting firm and worked for many years in the healthcare industry. JERRY L. KALMAN is an entrepreneur and writer/lecturer in electronic commerce. In addition to starting three firms and serving on the board of directors of several software and Internet companies, he also teaches electronic commerce at the Singapore Institute of Management and the University of California, Irvine extension program.
I am so happy with this book. In my case is so important to understand the new ways that so many managers or CEO companies take decision, but never I couldn't understand them until I read this book. It is so interesting.
What I like about this book, aside from what I've said above, is the way the authors analyze the technical and business factors. They start in Chapter 2 with a five-layer e-commerce model, then proceed in subsequent chapters to thoroughly dissect the model and how it applies to business types. This book only addresses technology as it relates to business issues. Chapter 3 illustrates this approach wherein the internet platform is placed into the context of cost/benefit issues. As such you'll get the technical details necessary to understand e-commerce infrastructure, but you'll never lose sight of the business imperatives. This is a refreshing approach, in my opinion, and the rest of the book is consistent with this.
Specific chapters that I particularly like include: (Ch 8) Customer Acquisition models, and (Ch 9) Application of Business models. These two chapters capture the essence of e-commerce. Another valuable part of the book is the appendix, which provides in tabular format real companies, their major and minor categories and revenue models. This is excellent research material that has been pre-compiled and will save you untold hours of research and classification as you benchmark your model against competitors and other business models.