Inside Steve's Brain (英語) ハードカバー – 2008/4/17
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It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsnot his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions.
Jobs is an elitist who thinks most people are bozosbut he makes gadgets so easy to use, a bozo can master them.
He’s a mercurial obsessive with a filthy temperbut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.
He’s a Buddhist and anti-materialistbut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.
In short, Jobs has embraced the traits that some consider flawsnarcissism, perfectionism, the desire for total controlto lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.
In Inside Steve’s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands.
The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.
Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobss prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesnt penetrate the Mac mans psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobss management style and its impact on Apple will not be left wanting.
The book is a very easy read, simple and straight forward and would recommend it for anyone who doesn't want to go through the 600 pages of the official Jobs biography. Case in point, I don't really view Inside Steve's Brain as a biography. Instead, it expands on the often reported (urban) legends that surround Apple and Steve Job's. While the information is sourced, don't expect to get anything too official from inside Apple.
Leander Kahney runs a great blog (Cult of Mac) and a lot of the information in this book has been published there.
This is a book I believe had great value before Isaacson's biography, but currently it's value is more entertaining than accurate in terms of getting into more details of Steve Job's personality. If you are a Job's fan and want to get into a different perspective of Job's I can recommend this book!
I knew that the Ipod was selling well, but had no idea that by March 2009 it had sold 163 million, and that it was on track to sell over 300 million by the end of 2009.
His description of Apple opening retail stores in 2001 (and their subsequent success), after Gateways failure, was quite interesting.
I knew Rubenstein was important, but Kahney's description of his finding the 1.8 inch hard drive in Tokyo, and it's role in the Ipod was again fascinating.
I am aware that there are many biographies of Jobs, but I am VERY GLAD I bought this one.
The Issacson bio has much more insight into Jobs the man. Still worth reading