Innovation Capital: How to Compete--and Win--Like the World’s Most Innovative Leaders ハードカバー – 2019/6/4
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Learn from the Best
Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative.
The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).
Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas:
- How you can build a personal reputation for innovation
- What techniques you can use to amplify your innovation capital
- How you can garner attention for your ideas and projects and persuade audiences to support them
- What it means to provide visionary leadership and how you can achieve it
Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.
Advance Praise for Innovation Capital:
Marc Benioff, Chairman and co-CEO, Salesforce--
"Innovation Capital shines a unique spotlight on a fundamental building block for achieving success in any entrepreneurial endeavor--cultivating a network of amazing mentors, advocates, and benefactors to help turn your ideas into reality."
Shantanu Narayen, Chairman and CEO, Adobe--
"There's an adage in business that 'the best idea wins.' In truth, it's often the idea with the best champion--someone who can instill belief, rally support, and paint a vision for turning ideas into reality--that wins. Innovation Capital provides a fantastic blueprint for becoming an effective champion of ideas. It's full of valuable lessons from the companies and innovators who have lived them."
Tina Seelig, Professor of the Practice, Department of Management Science and Engineering, Stanford University; author, Creativity Rules--
"This is an important book that should be read by anyone who aspires to lead an innovative organization. It clearly demystifies that path to gaining support for bold new ideas that will ultimately be game-changing."
Ralph Hamers, CEO, ING Group--
"Innovation Capital is that special currency that can be exchanged for true transformation. It's what elevates great inventors into great innovation leaders. This book is a must-read for anyone leading their team through an innovation-inspired change and for startup innovators trying to make a success of their ideas."
Indra Nooyi, former Chairman and CEO, PepsiCo--
"In this book, Jeff, Nathan, and Curtis present a compelling case for how leaders at every level can build and grow their innovation capital to turn new and creative ideas into reality. Whether you're just launching your career or you're an industry veteran, this is a must-read."
1) You will learn what innovation capital is all about and why it is so important to be a successful entrepreneur
2) You will have the right vocabulary when you are looking to move up in your career since companies are looking for employees with entrepreneurial mindset
3) You now have to execute since the authors have clearly showed n the book what you have to do and how it is done
I read a lot of business books and this is one of the best of 2019. I base this on how much I learned, and how much is actionable.
I realize that no brief commentary such as mine can possibility do full justice to the quality of information, insights, and counsel that Dyer, Furr, and Lefrandt provide. My hope now is to suggest why, for many executives who read it, this book will be their most valuable source for personal growth and professional development. It helps those who read it to think innovatively about about innovation.
For example, the co-authors focus on the components of innovation capital, then explain how to ignite the virtuous cycle of innovation leadership as well as how almost anyone can build their innovation capital. They also explain which human capital skills are essential (i.e. forward thinking, creative problem solving, and persuasion), and in the final chapter, they recommend three steps "for putting it all together." That is, applying effectively whatever material in the narrative is most relevant to the needs of each reader's organization.
The top 25 most innovative business leaders in the world (2018) share in their interviews the WHAT and WHY of accumulating innovation capital. Of even greater value is knowing the lessons they have learned about the HOW, the dos and don'ts.
Dyer, Furr, Lefrandt: "We combine the results from this research -- the innovation outliers, the successful leaders, the historical case studies, and the up-and-comers --spreading examples of each throughout the book, to help you understand how to build your innovation capital, no matter your position or project. These insights are critical for leaders or managers in business, entrepreneurs And change agents, artists and designers, scientists and inventors, or anyone else who has an idea and needs to win support to make it real."
These are among the passages of greatest interest and value to me, also listed to suggest the scope of th co-authors' coverage:
o Virtuous cycle of innovation leadership (Pages 24-25 and 169-173)
o Forward thinking (36-47)
o Creative problem solving (47-55)
o Innovation capabilities of Amazon (48-49 and 198-209)
o Persuasion skills (56-62)
o "Access Your Human Capital That Contributes to Innovation Capital" (63-64)
o Social capital (65-88)
o Networking (73-86 and 228-229)
o "Access Your Social Capital That Contributes to Innovation Capital" (87-88)
o "Access Your Reputation That Contributes to Innovation Capital" (116-117)
o Broadcasting (121-128)
o Signaling (128-134)
o Storytelling (134-139 and 210-211)
o Idea impressions (141-167)
o FOMO: Fear of Missing Out (162-166)
o Sterling Anderson (169-170, 174-175, 185-186, 189-190, and 217-218)
o Brutal intellectual honesty (!86-190)
o Innovation capital as a source of competitive advantage (195-222)
o Executive skills (223-227)
o Getting Started (228-232)
Jeff Dyer, Nathan Furr, and Curtis Lefrandt nail it: "As you build your innovation capital, you will become more valuable to your company. As more people in your company develop their innovation capital, tour company's reputation for innovation -- your company's innovation capital -- will also rise."
Just about everything you need to know in order to become such a leader is provided in this brilliant book. I hope that you will help others to complete that process so that -- over time -- your organization has effective leaders of innovation at all levels and in all areas of its enterprise.