¥ 2,074
  • 参考価格: ¥ 2,086
  • OFF: ¥ 12 (1%)
通常配送無料 詳細
残り2点(入荷予定あり) 在庫状況について
この商品は、Amazon.co.jp が販売、発送します。 ギフトラッピングを利用できます。
Hooked: How to Build Habi... がカートに入りました

お届け先住所
アドレス帳を使用するにはサインインしてください
または
正しい郵便番号を入力してください。
または
この商品をお持ちですか? マーケットプレイスに出品する
裏表紙を表示 表紙を表示
サンプルを聴く 再生中... 一時停止   Audible オーディオエディションのサンプルをお聴きいただいています。
3点すべてのイメージを見る

Hooked: How to Build Habit-Forming Products (英語) ハードカバー – 2014/11/6

5つ星のうち 4.0 1 件のカスタマーレビュー

その他(9)の形式およびエディションを表示する 他のフォーマットおよびエディションを非表示にする
Amazon 価格
新品 中古品
Kindle版
ハードカバー
¥ 2,074
¥ 1,563 ¥ 1,977
ペーパーバック
¥ 8,590

AmazonStudent
【学生限定】Prime Student会員なら、この商品は10%Amazonポイント還元。6か月無料体験登録をして、お得に本を買おう。(Amazonマーケットプレイスでのご注文は対象外)
click to open popover

キャンペーンおよび追加情報


よく一緒に購入されている商品

  • Hooked: How to Build Habit-Forming Products
  • +
  • The Power of Habit: Why We Do What We Do in Life and Business
総額: ¥4,010
選択された商品をまとめて購入

Kindle 端末は必要ありません。無料 Kindle アプリのいずれかをダウンロードすると、スマートフォン、タブレットPCで Kindle 本をお読みいただけます。

  • Apple
  • Android
  • Android

無料アプリを入手するには、Eメールアドレスを入力してください。



Amazonランキング大賞
2017年に洋書で最も売れた本をご紹介 >詳しく見る

商品の説明

内容紹介

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014

'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next Web

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

レビュー

A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)

The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)

You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')

Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)

I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')

If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)

商品の説明をすべて表示する

登録情報

  • ハードカバー: 256ページ
  • 出版社: Portfolio Penguin (2014/11/6)
  • 言語: 英語
  • ISBN-10: 0241184835
  • ISBN-13: 978-0241184837
  • 発売日: 2014/11/6
  • 商品パッケージの寸法: 13.8 x 2.6 x 20.4 cm
  • おすすめ度: 5つ星のうち 4.0 1 件のカスタマーレビュー
  • Amazon 売れ筋ランキング: 洋書 - 22,431位 (洋書の売れ筋ランキングを見る)
  • さらに安い価格について知らせる
    この商品を出品する場合、出品者サポートを通じて更新を提案したいですか?


この商品を見た後に買っているのは?


カスタマーレビュー

他のお客様にも意見を伝えましょう
すべてのカスタマーレビューを見る(1)

トップカスタマーレビュー

VINEメンバー2017年10月20日
形式: Kindle版|Amazonで購入
0コメント|このレビューは参考になりましたか? 違反を報告

Amazon.com で最も参考になったカスタマーレビュー

Amazon.com: 5つ星のうち4.7 1,042 件のカスタマーレビュー
186人のお客様がこれが役に立ったと考えています.
5つ星のうち5.0This is the absolute best book on product development I've ever read
2014年8月24日 - (Amazon.com)
Amazonで購入
7人のお客様がこれが役に立ったと考えています.
5つ星のうち5.0Great practical model for product development (and marketing)
2014年5月31日 - (Amazon.com)
Amazonで購入
1人のお客様がこれが役に立ったと考えています.
5つ星のうち5.0Get Started on Customer Engagement with Hooked
2016年1月3日 - (Amazon.com)
Amazonで購入
5つ星のうち5.0Great book for product people, especially product managers.
2017年12月11日 - (Amazon.com)
形式: Kindle版|Amazonで購入
4人のお客様がこれが役に立ったと考えています.
5つ星のうち5.0primer on psychology and your consumer online product
2014年9月23日 - (Amazon.com)
Amazonで購入