If you're a type designer, the chances are you already know about the origins of Helvetica. I purchased a copy in the hope that I could understand Helvetica's past to formulate a response to its increased use in modern times. While it did indeed offer me this, there wasn't much content as I'd have hoped. I believe this book is more style over substance, only half of this book actually discusses Helvetica. The other half is pointless letters sent to and from Hoffmann and Meindinger which, although slightly interesting, feels like I've been cheated out of £5 or so. Even so it was an interesting read if not slightly biased (as predicted with a title of "Helvetica Forever" and the fact that it was produced by Lars Muller Publishers). It discussed the popularity of Univers over Helvetica, but didn't explain the reason behind this; it was simply a much stronger typeface. Although I don't agree with the opinion that Helvetica is perfectly balanced, or "communicates the most fundamental of all swiss traits- neutrality.", it was an interesting read.
And by the way, no typeface can ever be neutral ;)
Helvetica Forever: Story of a Typeface (英語) ハードカバー – 2009/2/27
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Lars Müller was born in Oslo 1955 and has been living in Switzerland since 1963. After doing his apprenticship as a graphic designer, and years of apprenticeship and travel in the USA and Holland, he opened a studio in Baden in 1982. In 1983, Lars Müller began publishing books on typography, design, art photography, and architecture.
- 出版社 : Lars Mueller (2009/2/27)
- 発売日 : 2009/2/27
- 言語 : 英語
- ハードカバー : 160ページ
- ISBN-10 : 3037781211
- ISBN-13 : 978-3037781210
- 寸法 : 18.26 x 1.91 x 24.61 cm
- Amazon 売れ筋ランキング: - 737,275位洋書 (の売れ筋ランキングを見る洋書)