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Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself (英語) ハードカバー – 2019/7/4
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Trying to make a visual impact online? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more!
There have never been more opportunities to promote yourself digitally or in print, but to succeed you need to master the art of visual communication - combining type, image, and colour into an appealing, accessible message. Graphic Design for Everyone shows you how to define your brand and your message, then takes you through the principles of good graphic design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how colour theory can add power and meaning to your designs.
Once you've learned the basics, the ten step-by-step projects will help you create your own stunning designs - including business stationery, an invitation, sales brochure, website, newsletter and online shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals and much more.
Whether you're a design newcomer or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.
Cath Caldwell is Senior Lecturer at Central Saint Martins, the world-leading college for art and design education at University of the Arts London. She is a former Design Director at ELLE UK, having also worked for the Guardian and Condé Nast (New York). She is the author of two books on graphic design and co-founder of the Editorial Designers Organisation.
Johnny Belknap is a native New Yorker who cut his design teeth on the iconic Village Voice newspaper in the 1970s. He moved on to art director roles at oublications including the New York Times, the Sunday Telegraph Magazine, and the Jewish Chronicle, as well as running his own design studio.
Jamie Sanchez Hearn is a graphic designer and lecturer, specializing in Typography, Branding, and Editorial Design. Jamie worked for several international design agencies before forming his own design studio. He currently teaches at Central Saint Martins and is a fellow of the UK's Higher Education Academy.
Emily Wood is a graphic designer and lecturer. She has worked for leading design studios Pentagram, Johnson Banks, and Bloom, and with a range of cultural organizations, including London's V&A Museum and Amnesty International. Emily's research is focused on sustainability through education and design.
Julia Woollams is a graphic designer, branding consultant, lecturer, and co-founder of creative consultancy 31% Wool. She specializes in cultural and not-for-profit sectors and has worked with organizations including the Science Museum, the Sendai Observatory, the University of Cambridge, and UNICEF UK.