Global Fundraising: How the World is Changing the Rules of Philanthropy (The AFP/Wiley Fund Development Series) (英語) ハードカバー – 2013/3/25
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A practical guide to the challenges and successes of global fundraising, written by an international team of highly respected philanthropy professionals and edited by two of the leading nonprofit thinkers, Global Fundraising is the first book to genuinely offer a global overview of philanthropy with an internationalist perspective.
As the world becomes more interdependent, and economies struggle, global philanthropy continues to increase. More than that, nonprofits are taking up roles that have traditionally been filled by the government—including social welfare, healthcare, and human rights. Global Fundraising provides complete coverage of the implications of this growth for nonprofit culture and how it drives changes in fundraising practices.
- Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider context
- It features a companion website with a variety of online tools and materials
- The book includes contributions by international leading experts Matt Ide, Mair Bosworth, Usha Menon, Anup Tiwari, Paula Guillet de Monthoux, Angela Cluff, Norma Galafassi, Mike Muchilwa, Tariq Cheema, Lu Bo and Nan Fang, Masataka Uo, Chris Carnie, Sean Triner, Andrea McManus, Marcelo Inniarra, Ashley Baldwin, Rebecca Mauger, YoungWoo Choi, R.F. Shangraw, Jr., Sudeshna Mukherjee, and Anca Zaharia.
The book skillfully tracks how the world of fundraising is changing rapidly due to a number of factors including: continuing growth of great wealth; non-profit innovation emerging everywhere; growth of indigenous NGOs; increased professionalism in fundraising; and the value and role of new and social technologies. Written by a team of philanthropy leaders, Global Fundraising offers timely coverage of fundraising around the world. A must-have for INGO leaders and anyone, anywhere, interested in the future of philanthropy and effective fundraising practices.
PENELOPE CAGNEY, MA, CFRE, is the principal of The Cagney Company. She has more than twenty-five years' experience on three continents as a consultant in fundraising planning and governance with organizations including the Musical Instrument Museum, Phoenix; CFRE International, Alexandria, Virginia; the Joffrey Ballet, Chicago; the National Cultural Center, Egypt; and the Charities Aid Foundation, London. She has taught nonprofit management at the School of the Art Institute of Chicago and American University in Cairo, Egypt. She is the author of Nonprofit Consulting Essentials (Jossey-Bass).
BERNARD ROSS is co-director of the Management Centre, the UK's largest nonprofit management consultancy and training organization. He has worked in nonprofit management for nearly three decades and is a frequent speaker in Europe, the United States, and globally. He has tested his methods with organizations such as Greenpeace, Oxfam, Save the Children, the Red Cross, and others. He has written widely on strategy and change. His two previous books Breakthrough Thinking for Nonprofit Organizations and The Influential Fundraiser (both Jossey-Bass) were coauthored with Clare Segal.
With some 20 contributors, the book covers the globe in breaking down trends in countries and regions. Its second part shifts to channels such as major donors, social media and innovation. My interest is in Latin America and the Caribbean and that area is covered well by Norma Galafassi. Her comments resonate with me and I find confirmation of my own findings.
If you are looking to grow your resource development in any part of the globe, you won't find a better prospector's map than this compilation by Cagney and Ross. I know: I worked with them to get this done and they exceeded my expectations.
In addition the book provides insights into fundraising innovations - including social media and major gift fundraising - taking place in several different organizations and countries from around the world. There are great ideas and possibilities that can be adapted and applied in other organizations and countries.
How I wish I had Global Fundraising in my last organization when I was managing annual giving fundraising among more than 7,000 alumni outside the United States. Such a book as this is long overdue in the nonprofit sector.
Keith C. Kerber
Particularly strong is the chapter on Major Donors, authored by Angela Cluff and Paula Guillet de Monthoux. Angela and Paula do a great job highlighting where global wealth is located and how it is spread among populations and households. Since it is not enough to merely know where wealth can be found, they subsequently take this data a step further by discussing who in fact gives and the reasons why donors make their gifts. Having a grasp on what motivates a donor is a critical initial step for any organization to take in its effort to secure funds and reach a fundraising goal.
Understanding donor motivation is only one step in securing donations, however, and the chapter explores ways in which potential donors can be targeted, approached, how gifts may be secured, and very importantly, how long-term relationships can be formed, cultivated, and drawn upon.
Lastly, the authors of this chapter are forward-looking with their insights into new vehicles for philanthropic giving, the implications these vehicles will have on the future of major donor philanthropy, and the way future donations will meet the goals and challenges they seek to exceed and remedy.
To supplement the suggestions in this chapter, four cases studies are included, giving examples of ways in which fundraising principles are put into practice in the real world.
This book is filled with great knowledge and resources that any fundraiser can draw upon and apply to their mission. If wise enough to take a look, they will not regret the decision!
Penelope has mastered the art of taking the theory of global fundraising and illustrating through a series of actual case studies how the rules of worldwide philanthropy have changed over time. Breaking down the book by region is a fantastic way to show the impact per country and more importantly, how our donors can positively influence change through their generous giving. A must-read for all fundraisers alike.