Time is limited. Attention is scarce. Are you engaging your customers?
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?
Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.
This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.
Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Praise for The Experience Economy:
"A brilliant, absolutely original book." -- Tom Peters, coauthor, In Search of Excellence
"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first." -- Tom Kelley, Partner, IDEO
"A provocative argument." -- Fast Company
"A wise, deep, and enlightening book." -- The Globe and Mail
"Joseph Pine and James Gilmore captured . . . the most compelling expression of consumer culture in the twenty-first century." -- Psychology Today
"A good look at how every business is morphing into show business . . . Just creating a product and waiting for the world to come to your door is not going to cut it." -- Wired