Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything store’, offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...
Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.
"Stone has done a remarkable job in a way that Bezos would appreciate – by working very hard." (John Gapper Financial Times)
"Engrossing... Stone's long tenure covering both Bezos and Amazon... gives his retelling a sureness that keeps the story moving swiftly" (New York Times)
"The definitive biography of the company that changed the way we shop and read... A masterclass in investigative journalism" (Mail on Sunday)
"Scrupulously researched... If only all business books were as readable as this one" (Ian King The Times Books of the Year)
"I highly recommend this book. Amazon is one of the most important companies in the 21st-century economy, and anyone whose business has been or will be touched by Amazon should be sure to read it." (Tim O'Reilly)
"Jeff Bezos is one of the most visionary, focused, and tenacious innovators of our era, and like Steve Jobs he transforms and invents industries. Brad Stone captures his passion and brilliance in this well-reported and compelling narrative." (Walter Isaacson, author of Steve Jobs: the Exclusive Biography)
"The meticulously reported book has plenty of gems for anyone who cares about Amazon, Jeff Bezos, entrepreneurship, leadership just the lunacy it took to build a company in less than two decades that now employs almost 90,000 people and sold $61 billion worth of, well, almost everything last year." (Washington Post)
"The Everything Store is a revelatory read for everyone - those selling and those sold to - who wants to understand the dynamics of the new digital economy. If you've ever one-clicked a purchase, you must read this book." (Steven Levy, author of Hackers and In the Plex)
"Stone's tale of the birth, near-death, and impressive revival of an iconic American company is well worth your time." (Matthew Yglesias Slate)