Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive (英語) ハードカバー – 2017/10/3
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What does it take to create the career you want?
It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline.
But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect.
Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes.
This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.
"Entrepreneurial You is a thorough, clear, and concise guide that has actionable "Try This" sections, case studies, and inspiring success stories….Whether you're an aspiring entrepreneur, a successful side hustler, or a career-focused boss looking to make an impact, I highly recommend picking up a copy of Entrepreneurial You and keeping it within arm's reach on your desk!" -- Huffington Post
"If you hope to either start your own business, consult or freelance during retirement, Dorie Clark has some great ideas for you." -- Forbes
"one of the most important business books of 2017" -- Inc. magazine
"...explains in clear, practical terms how to build a portfolio of revenue streams to liberate yourself financially." -- Financial Times
Advance Praise for Entrepreneurial You:
Daniel H. Pink, author, To Sell Is Human and Drive--
"With her trademark clarity and precision, Dorie Clark shares not just the secrets of professional success, but how to define success on your own terms. Entrepreneurial You is a book that should be on the shelf of all entrepreneurs trying to convert their talent and hard work into value for themselves and others."
James Altucher, entrepreneur; author, Choose Yourself--
"When I need advice, I call Dorie Clark. When I have a question about entrepreneurship, I call Dorie Clark. When I want to read a book about monetizing ideas I have, I read Entrepreneurial You."
Rita Gunther McGrath, professor, Columbia Business School--
"In the transient advantage economy, careers are taking on new and different shapes. We are learning how to design our own futures in ways that have never been possible before. Dorie Clark's accessible and provocative new book offers a guide to increasing your value, building resilience, and tackling what the world has to offer in an agile, strategic way."
Ali Brown, entrepreneur mentor; angel investor; and CEO featured on ABC's Secret Millionaire--
"Dorie Clark has done it! I haven't seen a book yet that comprises such a simple, step-by-step blueprint of proven strategies anyone can follow―until Entrepreneurial You. This is a must-read for any professional looking to leverage their career into multiple income streams."
Doug Conant, founder, ConantLeadership; former President and CEO, Campbell Soup Company; and New York Times–bestselling author, TouchPoints--
"Dorie Clark is an astute marketer and entrepreneur who, in this valuable book, deftly transforms her expertise into actionable insight for readers."
Steven Rice, Chief Human Resources Officer, Bill & Melinda Gates Foundation--
"In business, we learn how to leverage an organization's assets to continually drive shareholder value until it becomes second nature. What Dorie Clark has brilliantly done in Entrepreneurial You is bridge the 'what' of growing a business with the 'how' of practically applying it to ourselves to drive independent personal success. Amazing!"
Jennifer Brown, author of Inclusion: Diversity, The New Workplace & The Will To Change--
"With Entrepreneurial You, Dorie Clark has provided the best most concrete guide to scaling our businesses--not through growth in size, people, or complexity, but in new metrics like influence, reach and, most importantly, revenue. It's the future of work, and it's available to all of us, at far less cost than historically possible.”
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Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive
The side benefits are that you attract more opportunities, adventures and diverse friendships, At least that is what this journalist, speaker, college professor and former presidential campaign spokeswoman enjoys in her life.
More good news is that you don’t have to try to become an expert on each profit center. Instead you learn from and/or work with those who already are. In this book, you’ll learn the profitable way to coach, consult, podcast, blog, and Vlog. Then you can further leverage your visibility, value and profitability by offering online courses and communities. That puts you in a stronger position to create further profit centers via “pull” oriented affiliate marketing and joint ventures. One core reason that her approach works so well is that she has a strong reputation for adeptly highlighting and otherwise helping those who have supported her in growing her profit centers.
I am a long time fan of Dorie Clark’s approach to book writing as she first does considerable in-depth research and interviewing so she can offers specific, proven and actionable insights, buttressed by apt, real life examples. That makes her books actually helpful and fun to read. That’s why I’ve read them too. Entrepreneurial You is a great career steppingstone from her past books: Stand Out, and Reinventing You.
Entrepreneurial you (to me) is the breakthrough book for people who want to understand the proven way to self-promote themselves. First id like to start off by saying that this book is a huge eye opener to someone who is looking for ways to get their voice heard to a specific desired audience, build a following and or customer base, while doing it in a very articulately written step by step process on how to go about doing exactly that. The book will begin by explaining the reasons why you need to be able to communicate with your customers through other sources of communication besides mainstream social media outlets and the positive impact that being able to directly market to your customers can have verse indirectly. In order for that to be achieved though you must become a trusted source and the author does an excellent job by explaining ways in which you are able to become a trusted source if not already. Getting to more of the meat of the book you start to learn and understand not only the importance but also how massively helpful being able to monetize your experiences is and that you are able to get this accomplished through a source of multiple different outlets, some that can be incorporated into others all depending on how much work you are willing to commit towards the ideas and principles that Dorie lays out through the book and through the story / examples of other people in the same field who have amassed huge amounts of success. While the book makes you very aware of the benefits that can come from a successful monetization business it also delves into the wrong ways in which you can go about monetizing. All of her talking points throughout the book are followed with other peoples experiences and advice on how to correctly go about starting up any one of the 5 different ways that you can go about monetizing your business. The insights written in this book have the prefect balance of being able to help someone just starting out trying to understand the business, all the way to an experienced podcaster looking how to expand his/her reach or get access to a higher level of interviewers. All wrapped up in a beautiful ending on how to bring all your
Part 2 (Key Takeaways)
* 1948-200 Jobs grew 1.7% faster than population / 2000-2014 Population grew 2.4% faster than jobs
* Be associated with respected outlets to connect brand solidification
* Writing is one of the most effective tools for demonstrating expertise, Engaging new audiences, and building credibility
* 30% of your social media usage should be used towards building an email list
* Blogging strategies : Consistency, Focus, Great headlines, Syndication
* Good Coaches : Ask questions, Sharing personal opinions, Knowledge & experience
* Laws of speaking : 1) At first no one is interested in having you speak 2) Then, they’re interested if you’ll speak for free 3) Eventually, They’re interested if they can get you cheap 4) Finally, they’re intent on having you and will pay any price
* Self promoting diminishes your perceived credibility
* Keys to podcasting 1) Frequency 2) Longevity
* Competition is a lot easier to manage when you realize that most people dont stay in the game for very long