"[C]ompelling conclusions and insight... an artful and skilled discourse on the business of life." -
brandchannel.com
"getAbstract recommends Hill's groundbreaking book to executives and managers in all fields, but especially to human resources and marketing professionals."
- getAbstract"Get ready for a wild ride." -
Seth Godin"The large number of examples illustrating the divide between stated and actual response to an ad or product, and the convincing explanations of why some products and ad campaigns worked and some didn't, making
Emotionomics a must-read for any marketer wanting a different set of insights into customer behavior." -
www.neurosciencemarketing.com "Dan Hill's book is a revelation." -
Philip Kotler
Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding. He is the founder and president of Sensory Logic - a research-based consultancy that specializes in helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe.
Dan Hill is an authority on the role of emotions in consumer and employee behavior and an expert in facial coding as an aid in measuring people's decision-making process. He is the founder and president of Sensory Logic, a scientific, research-based consulting firm that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. He has appeared on CNN, the Today Show, MSNBC, and Fox Business. He is the author of About Face: How to Make Sure Advertising Is On-Emotion and On-Message, Body of Truth: Leveraging What Consumers Can't or Won't Say, and Face Time: How the 2008 Presidential Race Reveals the Importance of Being On-Emotion in Politics, Business and in Life.
![[Dan Hill]のEmotionomics: Leveraging Emotions for Business Success (English Edition)](https://m.media-amazon.com/images/I/41lJ1yScCrL._SY346_.jpg)
