Elements of User Experience, The: User-Centered Design for the Web (Voices That Matter) ペーパーバック – 2002/10/11
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Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.
But creating the user experience can seem overwhelmingly complex. With so many issues involved-usability, brand identity, information architecture, interaction design-it can seem as if the only way to build a successful site is to spend a fortune on specialists who understand all the details.
The Elements of User Experience cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse James Garrett gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.
Jesse James Garrett is one of the founders of Adaptive Path, a user experience consultancy based in San Francisco. Since it was first released in March 2000, his "Elements of User Experience" model has been downloaded more than 20,000 times. Jesse's Web experience includes projects for companies such as AT&T, Intel, Boeing, Motorola, Hewlett-Packard, and National Public Radio. His other contributions to the field of user experience include the Visual Vocabulary, an open notation system for information architecture documentation that is now used by organizations around the world. His personal site at www.jjg.net is one of the Web's most popular destinations for information architecture resources.
As for the framework, Garrett proposes an approach that goes from general to specific, laying out the groundwork first by getting the strategy plane solidified with clear site objectives based on user needs. Once the strategy is clear, the scope of the project can be defined, through functional specifications and a description of content requirements. The next layer up corresponds to the structure plane, where interaction design and information architecture take place. Next up, in the skeleton plane the interface, navigation and information design (in the form of the familiar wireframes) can be designed, leaving for last the visual design at the surface plane.
As a web project manager and product manager for many years, I found Garrett's "Elements of User Experience" a confirmation of the best practices that anybody wanting to succeed at creating successful web products should take into account throughout the pre-production and production phases.
While we as IAs strive to design software interface that is intuitive; we must start with the fundamentals of good SDLC process before we can hope to deliver good User Experience. There is no magic formula; however, we CAN produce browser enabled software which is truly easy to use, if we place the proper emphasis on key elements like requirements gathering, wireframes, navigation, and interaction design. The surface layer is just the tip of the iceberg when it comes to delivering a positive customer experience on the web.
I did enjoy the diagrams, which employ Garrett's unique (and sensible) style. You can find out more about this "visual vocabulary for information architecture" at Garrett's website.